With Max Horwich Complete
Multimedia designer and creative technologist, visual collaborator on Scoobert Doobert’s immersive releases and Love Music More. Authored the Critical Meme Reader chapter on the Masks and Monsters era; built 360° spatial-audio videos on KŌAN, directed Live from the Void in Unity, and animated the 2024 LMM video series.
Horwich is a [multimedia designer and creative technologist](https://maxhorwich.com/), not a discography co-writer. The strongest third-party artifact on Scoobert is his [**Masks, Monsters, and Memes**](/publications/masks-monsters-and-memes/) chapter in the Institute of Network Cultures' *Critical Meme Reader* (2021, pp. 78–88): memetic production, persona vs. person, and the [*Masks and Monsters*](/albums/masks-and-monsters/) era in academic frame.
The visual lane runs through KŌAN and Live from the Void. Horwich led **creative direction + animation** on two **360° music videos with spatial audio**: [*a song to quit your job to*](https://www.youtube.com/watch?v=YIHcBx5EkEI) and [*Wouldn't It Be Nice*](https://www.youtube.com/watch?v=cAVzu5PS-F8), then **creative direction + animation + editing** on [**Live from the Void**](https://www.youtube.com/watch?v=qWF1jZqKMrY): the Unity-engine virtual concert and its [Creature Comfort MV](https://www.youtube.com/watch?v=fOM9s5-ZnXA). Tools across the thread: Premiere, After Effects, Unity.
On Love Music More he returns as **animation + art direction + 3D modeling** for the **2024 animated video series** ([maxhorwich.com](https://maxhorwich.com/)), plus two solo episodes on the VR/metaverse and Unity MV build ([Live from the Void pt. 1](/love-music-more/episodes/virtual-reality-vr-and-the-metaverse-with-max-horwich-live-from-the-void-pt-1/), [pt. 2](/love-music-more/episodes/making-music-videos-on-unity-engine-with-max-horwich-live-from-the-void-pt-2/)).
Writing about Scoobert Doobert
- Masks, Monsters, and Memes Critical Meme Reader ch. · INC Reader #15, 2021, pp. 78–88
- Masks and Monsters 2020 LP, era of the Horwich interview
Love Music More: animation (2024)
- Love Music More: animated video series 2024 · animation, art direction, 3D modeling per maxhorwich.com
360°, Unity & virtual concerts
- a song to quit your job to (360° MV + spatial audio) Creative direction + animation · KŌAN · 2022
- Wouldn't It Be Nice, cover (360° MV + spatial audio) Creative direction + animation · KŌAN · 2022
- Creature Comfort: Live from the Void (Unity MV) Unity music video · 2021
- Live from the Void (Full Virtual Concert) Directed by Horwich · Unity virtual concert · 2021
- Live from the Void (album / live set) Eight live recordings, source material for the concert film
Love Music More: conversations
- Virtual Reality (VR) and the Metaverse (Live from the Void, Pt. 1) Solo episode · VR/metaverse craft
- Making Music Videos on Unity Engine (Live from the Void, Pt. 2) Solo episode · Unity MV build · Creature Comfort artifact
Press on Max Horwich releases
Third-party coverage of Max Horwich releases Luke worked on, not press about Scoobert Doobert.
Elsewhere
See also: Press & credits · Catalog