Luke F. Walton

Style

Colors and fonts to represent the apps and website. The goal is to be clean, legible, but never generic. The palette is built from traditional Japanese colors — woodblock blues, pigment greens, earth-toned accents.


Color · in priority order

1 — Green (primary)

The primary brand color, from the site homepage. Forest is the dark anchor; verdigris is the lighter shade for tints and accents.

Forest #1F332B forest · 深緑 fukamidori Primary brand color, from the site homepage.
Verdigris #3E8E6E verdigris · 緑青 rokushō Interactive tint and accents. The woodblock verdigris pigment.
Pine #2F453A --pine · 松葉 matsuba Secondary green (web).
Olive #4C5242 --olive Body text and utility green (web).

2 — Blue (secondary)

All the blues come from Japanese woodblock prints, not a generic web-blue: the Prussian blue (ベロ藍, bero-ai) and indigo (, ai) Hokusai used in The Great Wave.

Deep Sea #002A41 deepSea · 紺 kon Near-black indigo. Gradient base, shadows, contrast text.
Ocean #1F5E8C ocean · ベロ藍 bero-ai Prussian blue. Powers the Deep Sea app theme.
Ukiyo blue #245070 ukiyoBlue · 藍 ai Woodblock slate. Links and quiet emphasis.
Mist #7FA8B6 mist · 水浅葱 mizu-asagi Pale highlight, hairlines, soft fills.

3 — Accents

Used sparingly: gold for calls to action, plus two rarer warm accents.

Gold #F8B500 gold · 山吹 yamabuki Calls to action (apps). Muted brass 金茶 #B89058 on the web.
Rust #9E4B3A --rust · 弁柄 bengara The red iron-oxide of prints and torii. Rare (web).
Jacaranda #6E6597 --jacaranda · 藤 fuji Wisteria violet. Rare accent, used once (web).

Surfaces

The website uses warm paper; the apps use cool paper over dark themes. Green ties the two together.

Web — warm Rice-paper #F4EEDD · ink #111714.
Apps — cool Paper #EFF9FE over dark themes · ink #071D2B.

Type · by purpose

Three typefaces, by purpose

One typeface per purpose: Literata for reading, Fraunces for display, Inter for UI.

Display → Fraunces

Answer for it.

Hero words, large titles, and display type. The app default.

Prose → Literata

A serif for reading at length — essays, definitions, and long-form pages.

Website body and long-form text.

UI → Inter

Settings · Log a set · 12:04 · 87 kg · Continue

App chrome, controls, onboarding, and numbers.


Full spec and tokens: the design system's STYLE-GUIDE.md.

One question, one sourced answer. Try: