Going To Air with Mike Ladman (Droga5, McCann)
Love Music More · hosted by Luke F. Walton (Scoobert Doobert)
Guest: Mike Ladman
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Topics discussed
Host note
In this episode of Love Music More, we sit down with Mike Ladman, a prominent music supervisor known for his innovative work at agencies like Droga5 and McCann. With his extensive experience in music supervision for major brands, Mike dives into the art and science behind his craft. From his beginnings as a guitarist in bands to becoming a sought-after music supervisor, Mike shares anecdotes that highlight the evolving landscape of music in advertising. He brings fresh perspectives on music discovery, the impact of streaming, and the balance of creativity and business in his role.
Selected moments
- Welcome to the show 2:36 Mike introduces himself and shares his background.
- Music discovery at the record store 5:23 Mike discusses his early influences and experiences working in a record store.
- Changing landscape of music supervision 12:07 Mike explains how the role has evolved over time.
- The Super Bowl commercial 29:35 Mike reflects on his experience working on a memorable Super Bowl ad.
- Navigating licensing challenges 18:11 Mike describes the complications of music licensing in advertising.
- The importance of creativity in briefs 13:49 Mike discusses the balance between creative ideas and meeting client expectations.
Selected excerpts
I think a music supervisor's job is to make sure that whatever plays is going to tell the story and support the visuals.
When you hear a song you've never heard before, it almost unlocks an emotion that you didn't know you had.
It's better to lose with work we loved than to win with work we hated.
I feel like I'm a sponge when it comes to music because I want to absorb as much as I can.
You can use that same energy to seed your future success or the next thing that you're going to work on.
I love music because there's nothing like that high of hearing a song you've never heard before.
FAQ
What does a music supervisor do?
A music supervisor oversees the selection and licensing of music for visual media, ensuring the music complements the storytelling.
How did Mike Ladman start his career in music supervision?
Mike began as a guitarist in bands and transitioned to music supervision after working in a record store and exploring advertising.
What are the challenges faced by music supervisors?
Challenges include navigating licensing agreements, meeting client expectations, and staying abreast of new music trends.
Curated notes only — no public transcript. Listen on the links above.