{ "schemaVersion": "v1", "slug": "ron-jackson", "title": "Through A Song with Ron Jackson (Musora, Drumeo)", "kind": "interview", "listenUrl": "https://podcasters.spotify.com/pod/show/lovemusicmore/episodes/Through-A-Song-with-Ron-Jackson-Musora--Drumeo-e3hf9dc", "contentStartSec": 122.164, "publishedAt": "2026-10-14", "source": { "provider": "openai", "model": "gpt-4o-transcribe-diarize", "normalizedSchema": "v1", "transcribedAt": "2026-06-10T02:25:29.932Z" }, "paragraphs": [ { "startSec": 122.164, "endSec": 128.564, "text": "And Scoobert Doobert, welcome back to Love Music More, and I am joined with Ron Jackson today. What's up, Ron?", "speaker": "Luke F. Walton" }, { "startSec": 129.428, "endSec": 131.528, "text": "Oh, not much, man. I'm excited to talk.", "speaker": "Ron Jackson" }, { "startSec": 131.728, "endSec": 157.278, "text": "super excited to talk so we were just talking about how a lot of the people that listen to this podcast are in college or taking music appreciation courses and things like that and they might be looking at it and going hey like i love music this is my passion but i might not want to go into recording engineering or i might not want to go into being an artist or know that the odds are very slim like what what else is out there to dedicate my life to music and i thought that would be a really cool conversation for the two of us to have just", "speaker": "Luke F. Walton" }, { "startSec": 157.14, "endSec": 173.14, "text": "I've just given your journey. I would love that, man. That sounds great. Awesome. So how did you end up working at the company that you're working at? Maybe you can give people just a little bit of insight as to kind of like what your day-to-day looks like, what the company does, and yeah, just open some doors for people.", "speaker": "Ron Jackson" }, { "startSec": 173.812, "endSec": 181.762, "text": "Sure. It's actually kind of a wild story. So Musora is more commonly known for its Drumeo brand, which", "speaker": "Ron Jackson" }, { "startSec": 181.762, "endSec": 194.484, "text": "Yes. is where we got started. And before that, it was free drum lessons. And that was started by a good friend of mine, Jared Falk. uh he started filming dvds in his garage when he was in high school and", "speaker": "Ron Jackson" }, { "startSec": 194.484, "endSec": 207.434, "text": "Wow. uh perfect example of someone who just kind of what you were alluding to earlier just made music a career and made it work when the internet came about this is all pre youtube he started uploading stuff online and", "speaker": "Ron Jackson" }, { "startSec": 207.892, "endSec": 233.392, "text": "you'll probably see this and correct me on some of these details but i believe what ended up happening is he started selling codes uh to his website on ebay and ebay said well you can't sell digital products on ebay so he started selling pictures with codes on the back of them and it's like you know then youtube came around and then uh everyone was inside watching youtube during covid and then Drumeo really went like this and um", "speaker": "Ron Jackson" }, { "startSec": 234.228, "endSec": 247.37800000000001, "text": "out of the relationships he made with all these great drummers a lot of those guys said hey we would love to come back like let's let's do something with the band and there was nowhere to really post that you know Drumeo", "speaker": "Ron Jackson" }, { "startSec": 247.37800000000001, "endSec": 255.82999999999998, "text": "Yeah. is kind of a sacred place for drummers so we came up with this idea of musora At the time, I was a high school teacher, actually,", "speaker": "Ron Jackson" }, { "startSec": 255.82999999999998, "endSec": 262.38, "text": "Cool. I was teaching English and musical theater and, you know, doing all sorts of that stuff.", "speaker": "Ron Jackson" }, { "startSec": 262.38, "endSec": 266.88, "text": "Yeah. And Jared said, you know, I think you do a good job at this YouTube channel.", "speaker": "Ron Jackson" }, { "startSec": 266.88, "endSec": 281.89599999999996, "text": "Wow. Wow. And so he convinced me and we've been friends forever. My wife has worked at Musora for 10 years now. So I've always been in the background kind of floating around since day one. But But yeah, this is a my newest adventure, dude.", "speaker": "Ron Jackson" }, { "startSec": 281.89599999999996, "endSec": 286.296, "text": "That's beautiful. It's also beautiful to how yeah, you can you can find your way back to music", "speaker": "Ron Jackson" }, { "startSec": 288.346, "endSec": 306.246, "text": "Absolutely. Yeah. It was always it was kind of a dream of mine to do music when I was young. You asked me a little bit about myself and my bio and I think I mentioned maybe like my plan was to go to jazz school. I was going to do there's a great music school out here, UVic.", "speaker": "Ron Jackson" }, { "startSec": 306.932, "endSec": 319.53200000000004, "text": "And I was slated to go there and I had a buddy who broke up with a girl and said, yeah, I'm off to Europe and he was my roommate. And so like I had a week to switch to a local university and", "speaker": "Ron Jackson" }, { "startSec": 319.53200000000004, "endSec": 325.132, "text": "and I ended up we're good just taking some random general studies. But yeah, I found myself back in the game. So it's pretty exciting.", "speaker": "Ron Jackson" }, { "startSec": 325.582, "endSec": 334.182, "text": "that is that is end uh where you're based vancouver's got an incredible music scene it's super diverse and there's there's a thing that i always want to ask", "speaker": "Ron Jackson" }, { "startSec": 334.26, "endSec": 354.56, "text": "Canadians about like the government seems to be kind of cool in terms of the arts like I see these crazy music videos and it's like sponsored by Canada like well what the hell Canada what's up with that is that just collective everybody supports the arts more like consider pop music more of an art form like what's what's good what's what's going on there", "speaker": "Ron Jackson" }, { "startSec": 354.90999999999997, "endSec": 364.97, "text": "yeah it's actually um really interesting the way it works you know there's certain for radio play and that sort of thing you have have to play so many canadian artists", "speaker": "Ron Jackson" }, { "startSec": 364.97, "endSec": 372.17, "text": "Okay. what that actually did for me is it sort of distorted like my vision of who was like a big band and who was not like", "speaker": "Ron Jackson" }, { "startSec": 372.17, "endSec": 388.57, "text": "Cool. um Yes. we have this band up here that i adore and i'm not saying they're not a big band i love these guys but um a lot of my american friends they've never heard of billy talent and i like grew up on billy talent i'm like oh my gosh like billy talent like alexis on fire is one band that i listened to and that that's pretty like", "speaker": "Ron Jackson" }, { "startSec": 389.044, "endSec": 398.544, "text": "universally recognized yep especially gallus's solo project but yeah it's just kind of it's a cool thing that the government does to support canadian artists we're", "speaker": "Ron Jackson" }, { "startSec": 398.544, "endSec": 403.594, "text": "yeah getting into weird territory with like music streaming platforms um interesting yeah", "speaker": "Ron Jackson" }, { "startSec": 403.594, "endSec": 417.66200000000003, "text": "and i know like there's some people like kind of fighting government control on that like they want to listen to what they want to listen to but at the same time you're like you're losing this cool cultural sort of diversity that we've had from Canadian artists that", "speaker": "Ron Jackson" }, { "startSec": 417.66200000000003, "endSec": 423.21200000000005, "text": "Yes. would be featured on the radio or, you know, much music. That's another great Canadian platform.", "speaker": "Ron Jackson" }, { "startSec": 423.66200000000003, "endSec": 438.15282205513785, "text": "I don't But know that one. yeah, it's a weird one. Yeah. Sweet. No, it's great. And I do think it, I don't know, it sometimes opens maybe American minds seeing these other cultures like we don't always travel that much, but now that everybody's going to Japan, everybody's coming back to the United States, like let's get some trains.", "speaker": "Ron Jackson" }, { "startSec": 438.15282205513785, "endSec": 445.506, "text": "But I don't know, I think that that kind of cultural exchange is fun because Because it points out the places that maybe, you know, American society is lacking.", "speaker": "Ron Jackson" }, { "startSec": 445.906, "endSec": 457.45599999999996, "text": "Well, it is kind of like, you know, it even goes for our cell phones and I might get this information wrong too, but, you know, Canada, there's more elements of socialism here. So it's like, you know, in the States, from what I understand,", "speaker": "Ron Jackson" }, { "startSec": 457.45599999999996, "endSec": 470.142, "text": "Sure. it's like the technology is it's all privatized, I believe. So, you know, you can choose to put a cell phone tower wherever you're going to make money. Whereas in Canada. The government decides, okay,", "speaker": "Ron Jackson" }, { "startSec": 470.142, "endSec": 477.342, "text": "interesting like there's a hundred people in this town, we're still going to give them a cell phone tower because you just, there's places that would be totally uninhabitable.", "speaker": "Ron Jackson" }, { "startSec": 477.342, "endSec": 485.342, "text": "right fair So it is for weird. It kind of translates to our arts and our technology at the same time, you know, different country, different things that we factor in.", "speaker": "Ron Jackson" }, { "startSec": 485.842, "endSec": 497.8, "text": "sure and i love it because you go to canada and you're not immediately smacked with like different country energy but it's it's subtle and it's there and that's one of my favorite things about visiting canada and the nature nature of course but", "speaker": "Ron Jackson" }, { "startSec": 497.8, "endSec": 517.3, "text": "Yeah, there's it's beautiful. a and everything is really cool and you can tell like i don't know people people really care and they're patriotic in an interesting way so yeah i think that it's cool to also see um i don't know like applications and and technology and things like that coming from that canadian space and then also like entrepreneurship all at the same time um it's really cool to see", "speaker": "Ron Jackson" }, { "startSec": 517.3, "endSec": 527.412, "text": "Yeah, yeah, I love it. It's something I'm proud of. And I think even lately, you know, we've had just a couple things you know i always have bands american bands coming", "speaker": "Ron Jackson" }, { "startSec": 527.412, "endSec": 550.516, "text": "Yeah. to canada like oh just so you know man we're sorry and Yeah. i'm like oh bro you know like it's all good like we we love our american friends but um it is this interesting thing like sort of through attrition we've kind of united as a country i really like that like uh there's it's you know there's good and bad when things happen in the world and it just feels like right now especially in the arts like canada's pretty united it's", "speaker": "Ron Jackson" }, { "startSec": 550.516, "endSec": 552.966, "text": "Yeah, a good that's pretty feeling yeah cool. That's a really good feeling. yeah", "speaker": "Ron Jackson" }, { "startSec": 552.966, "endSec": 565.9159999999999, "text": "I'm curious as as a teacher and as a member of this company, kind of your take on like education, like how how if somebody's never played an instrument or maybe they want to where do they start? How does it work? How does your brain work? How do you actually learn something?", "speaker": "Ron Jackson" }, { "startSec": 566.216, "endSec": 577.766, "text": "wow okay that's a good question um well i'm sort of in this weird place because i was like a high school teacher for many years and i was in person with my students", "speaker": "Ron Jackson" }, { "startSec": 578.004, "endSec": 605.504, "text": "and i lived through a time when education was forced to be online for like two years and i learned a lot of valuable lessons about adapting uh during that time because you know i think everyone had this opinion that learning had to be in person um and i'm never gonna say that that's there's not something absolutely magical and profound about having a teacher there in person that you interact with every day but i did learn", "speaker": "Ron Jackson" }, { "startSec": 606.42, "endSec": 631.8199999999999, "text": "a couple lessons about how you can do education from a distance and I think a lot of those lessons exist in our platform as well it's going to sound like I'm just saying an ad right now but I am you know I'm responsible for the media side of our company but I'm truly like proud to be a part of this company who's come up with such a great app I think one of the things that makes teachers so valuable to you is just like giving you a path and", "speaker": "Ron Jackson" }, { "startSec": 631.8199999999999, "endSec": 650.756, "text": "Yeah. I think oftentimes like there's just like even for myself like as a learner if i wanted to start playing music today like just going on youtube and like it's like it's just overwhelming i'm so overstimulated everything is meant to grab my attention and like pull me to it it's like almost like analysis paralysis", "speaker": "Ron Jackson" }, { "startSec": 651.256, "endSec": 668.706, "text": "Mm so -hmm. the thing i like about our platform in particular is that it just makes that part easy for you you you go in and someone is like here's where you should be at the beginning we're going to guide you along those steps and we're going to take you down a path that actually teaches you the foundational skills you need", "speaker": "Ron Jackson" }, { "startSec": 668.66, "endSec": 675.7099999999999, "text": "rather than like distracting you with like a hundred different directions it could go so that's been helpful to me personally yeah", "speaker": "Ron Jackson" }, { "startSec": 675.7099999999999, "endSec": 695.81, "text": "that's a great point i mean that that is i mean i feel the same way where people talk about like learning a language being so much easier in college than it is uh just like doing tapes in your car or like doing duolingo or something like that where it's it's like okay yeah you can have a loose schedule but when somebody is saying like do this then that and you can kind of follow along those", "speaker": "Ron Jackson" }, { "startSec": 695.892, "endSec": 707.8879999999999, "text": "this this tracks yeah it makes it so that you're you're yeah you're not making decisions you're doing execution and you're doing things sequentially and you're doing it in a way that like works for other people and hopefully works for you.", "speaker": "Ron Jackson" }, { "startSec": 708.588, "endSec": 728.2094347826087, "text": "Yeah. It makes sense. Yeah. Yeah, absolutely. And I think also like, you know, the internet's so great because you can get feedback from other people, you know, like there's so many great communities online that I'm a part of, you know, it's just like Reddit is such a wealth of knowledge. I love going there, you know.", "speaker": "Ron Jackson" }, { "startSec": 728.2094347826087, "endSec": 747.86, "text": "Yeah, I just think technology, you know, a lot of people will say, oh, you know, there's nothing like having a teacher in the room. And I do agree with that. I think the foundational fundamental part about having that is that they are setting you on the right course, giving you a direction and giving you a clear learning path. That's me personally.", "speaker": "Ron Jackson" }, { "startSec": 748.11, "endSec": 755.634, "text": "Yeah, it's a great point. And like, yeah, I think most of the studies say like one-on-one tutoring education. inflation is the absolute best way to learn anything but", "speaker": "Ron Jackson" }, { "startSec": 755.634, "endSec": 764.884, "text": "It that's is. also the absolute most expensive way to learn anything because you're paying that salary second tire that teacher's entire salary just for you um and", "speaker": "Ron Jackson" }, { "startSec": 764.884, "endSec": 788.2439999999999, "text": "Yeah. so that's reserved for the richest of the rich type of like you know alexander the great gets aristotle on on the the budget you know um but the next best thing technology is hopefully that democratizes in a way where you can get some of that secret sauce of like of like, yeah, one-on-one directed focused education and feedback without like having to pay for somebody's whole salary.", "speaker": "Ron Jackson" }, { "startSec": 788.544, "endSec": 811.034, "text": "yeah and man like i'm i'm so busy like i've got three kids who i adore um you know there's so many things in life that call your attention and it's like time is the real currency these days you know it's like so if i can if i can just like hit up an app and it'll tell me okay you got like how much time do you have like like 15 minutes okay here's what you're doing for 15 minutes how 30 minutes okay there's", "speaker": "Ron Jackson" }, { "startSec": 811.034, "endSec": 835.884, "text": "yeah 30 yeah minutes it's like oh that's so perfect no i that love that yeah is great yeah and i it makes sense too of like how do you make it bite size enough or something that you actually go and do it same thing like with exercise and everything it's so hard just to stick on the schedule in part because you're you're trying to like reach an unattainable maximalist like i'm gonna work out two hours a day and everybody sets that as their like new year's resolution and then you know now about now", "speaker": "Ron Jackson" }, { "startSec": 835.988, "endSec": 837.3380000000001, "text": "You know, March, like,", "speaker": "Luke F. Walton" }, { "startSec": 837.3380000000001, "endSec": 837.8380000000001, "text": "yeah right", "speaker": "Ron Jackson" }, { "startSec": 837.8380000000001, "endSec": 839.1880000000001, "text": "well, fell off that.", "speaker": "Luke F. Walton" }, { "startSec": 839.1880000000001, "endSec": 852.6880000000001, "text": "right yeah and the key is just do what you can you know like uh don't feel like a failure just because you couldn't hit this like preposterous goal you set up for yourself it's like you know you gotta be you gotta treat yourself like someone you love yeah", "speaker": "Ron Jackson" }, { "startSec": 852.6880000000001, "endSec": 854.48298875, "text": "Oh, that's nice. yes", "speaker": "Ron Jackson" }, { "startSec": 854.48298875, "endSec": 876.5329887500001, "text": "really good really good way to put it one thing that really helped me is i was learning was splitting up kind of the active and path passive parts of the musical instrument just like there are some things that like i can just be watching anime or whatever just like chilling and it doesn't really matter maybe you have a metronome going to kind of ground you or maybe you're like playing along with all the commercials that are happening on tv and just", "speaker": "Luke F. Walton" }, { "startSec": 876.42498875, "endSec": 896.87498875, "text": "being just kind of like trying to figure out the little melody and then you move on to the next thing like i like to think about it how some people will bring like a basketball to school so they're always just kind of dribbling dribbling they're not really focusing on like fundamentals they're just kind of doing the action training those neurons i really feel strongly about that in terms of like opening up time without opening up time like without focus necessarily yeah", "speaker": "Luke F. Walton" }, { "startSec": 897.17498875, "endSec": 902.53698875, "text": "absolutely and i think that's like that's the transition from being like a hobbyist to an artist I", "speaker": "Ron Jackson" }, { "startSec": 902.53698875, "endSec": 903.08698875, "text": "okay yeah", "speaker": "Luke F. Walton" }, { "startSec": 903.08698875, "endSec": 903.7869887500001, "text": "think is when you", "speaker": "Ron Jackson" }, { "startSec": 903.7869887500001, "endSec": 903.83698875, "text": "yep", "speaker": "Luke F. Walton" }, { "startSec": 903.83698875, "endSec": 915.08698875, "text": "can get it in your system so it's like you're not even like you're an autopilot you're just like expressing and your body is responding that's like you can tell I agree with you fully on that", "speaker": "Ron Jackson" }, { "startSec": 915.08698875, "endSec": 928.33698875, "text": "yeah yeah it's it becomes extension of yourself internalized all of those good words but i really think that so much of it comes from having multiple lanes where it's like i'm going to really focus on this i'm going to get really good at this or i'm going to do something that's an absolute edge of my ability", "speaker": "Luke F. Walton" }, { "startSec": 928.61698875, "endSec": 941.76698875, "text": "somebody and I'm gonna pull way back down to like first or second gear actually uh when I was learning how to like run like marathon running it's kind of the same thing of like you have certain days that are your easy days and you just got to get out there it doesn't really matter yeah", "speaker": "Luke F. Walton" }, { "startSec": 941.76698875, "endSec": 950.11698875, "text": "well and this is kind of like sort of a funny segue to our show a little bit is it's like can you do this without that you", "speaker": "Ron Jackson" }, { "startSec": 950.11698875, "endSec": 950.16698875, "text": "yeah", "speaker": "Luke F. Walton" }, { "startSec": 950.16698875, "endSec": 967.51498875, "text": "know like can you do this thing because it's like it genuinely takes people different times yeah to like really express themselves through a song it's like scary sometimes because you know i i can see when it switches when the band is like okay it's our song now like we've got it you know and", "speaker": "Ron Jackson" }, { "startSec": 967.51498875, "endSec": 967.66498875, "text": "cool", "speaker": "Luke F. Walton" }, { "startSec": 967.66498875, "endSec": 976.26498875, "text": "uh it's always scary though because it's a tough challenge man like it's like some bands they get in there and they're like i don't know if we can do this yeah", "speaker": "Ron Jackson" }, { "startSec": 976.26498875, "endSec": 988.24298875, "text": "yes yes that's fascinating what do you think about that psychology like psychology of a learner psychology of internalizing thing like any tips or any things that you've seen of people that have been like successful with that yeah", "speaker": "Luke F. Walton" }, { "startSec": 988.24298875, "endSec": 994.19298875, "text": "I would say, I mean, just from watching and", "speaker": "Ron Jackson" }, { "startSec": 994.19298875, "endSec": 994.84298875, "text": "totally", "speaker": "Luke F. Walton" }, { "startSec": 994.84298875, "endSec": 1007.44298875, "text": "having my own experience on the show, I think a lot of I mean, it all depends on the people like it's it's so and this is what's frustrating, I think, about public education.", "speaker": "Ron Jackson" }, { "startSec": 1008.16898875, "endSec": 1008.16898875, "text": "Mm", "speaker": "Luke F. Walton" }, { "startSec": 1008.16898875, "endSec": 1008.5189887500001, "text": "is it's", "speaker": "Ron Jackson" }, { "startSec": 1008.5189887500001, "endSec": 1008.71898875, "text": "-hmm.", "speaker": "Luke F. Walton" }, { "startSec": 1008.71898875, "endSec": 1024.74098875, "text": "like you'll have certain teachers that will teach to the masses you know and they'll be like okay this works for i think actually 80 is a very generalized number i think that the percentage of people that traditional education works for is much smaller um", "speaker": "Ron Jackson" }, { "startSec": 1024.74098875, "endSec": 1025.29098875, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 1025.29098875, "endSec": 1056.68298875, "text": "so you know but when i watch bands come in you never know what it's going to take like the quickest covers episode we've ever done where the band like start to finish was about 48 minutes and the longest episode was 12 hours and i was like whoa dude and they were We're both like top tier performing covers, like excellent. I just think like people have to respect their own process and", "speaker": "Ron Jackson" }, { "startSec": 1056.68298875, "endSec": 1057.18298875, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 1057.18298875, "endSec": 1067.73298875, "text": "they have to do what works for them. I think surrounding yourself with people who understand your strengths and weaknesses is great. I'll give you one example.", "speaker": "Ron Jackson" }, { "startSec": 1067.73298875, "endSec": 1067.98298875, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 1067.98298875, "endSec": 1076.28298875, "text": "We had a band that came in, Cor Blunt covering Green Day, and he's a Canadian country artist. Amazing singer songwriter.", "speaker": "Ron Jackson" }, { "startSec": 1076.28298875, "endSec": 1103.06698875, "text": "he came in with his band he really got in his head about like doing the song justice and he went off to a separate room and uh we kind of had this like beatles documentary moment where we were like talking to the guys off camera and like my lab was like hidden and and i'm so choked i didn't have my lab on at this time because one of the guys came up to me and he'd been in the room for two hours and he's like you know i think if i brought him a beer it would snap him out of it and i said really", "speaker": "Ron Jackson" }, { "startSec": 1103.5929887500001, "endSec": 1114.0929887500001, "text": "he's like yeah i think just let me take a beer in there i think i think we'll get him back in the room sure enough he came in and you could see the beer in the final performance but he's like yeah i'm ready let's go artists are humans and humans", "speaker": "Ron Jackson" }, { "startSec": 1114.0929887500001, "endSec": 1114.24298875, "text": "Totally.", "speaker": "Luke F. Walton" }, { "startSec": 1114.24298875, "endSec": 1121.27898875, "text": "have different paths and needs and it's just like I think playing with other people is such a beautiful thing because", "speaker": "Ron Jackson" }, { "startSec": 1121.27898875, "endSec": 1121.62898875, "text": "yeah", "speaker": "Luke F. Walton" }, { "startSec": 1121.62898875, "endSec": 1128.87898875, "text": "if you've been in a band long enough to make it to our show, chances are you've got some good interpersonal skills and some good communication.", "speaker": "Ron Jackson" }, { "startSec": 1129.27898875, "endSec": 1131.52898875, "text": "yes you've been through some bumps yeah yeah", "speaker": "Luke F. Walton" }, { "startSec": 1131.52898875, "endSec": 1141.22898875, "text": "Yeah. And that's what I love about our show. It's like every band is going to do it a different way. And so hopefully people can watch it and be like, oh, like it's OK that I work like that, you know.", "speaker": "Ron Jackson" }, { "startSec": 1141.22898875, "endSec": 1172.66498875, "text": "yes so true and i mean that is the nature of bands and like touring and putting yourself in uncomfortable situation yeah it's like a trust fall and um crazy stuff happens and every time you get through that crazy stuff together it strengthens you opposite could be the case too where like somebody decides that they're like not loading the gear anymore it's like okay well the band starts to fracture a little bit and then you get into a situation like that now you're heated because you have baggage versus like everybody pitching in now you're on a team um it's funny how those little things can happen like you know we're talking about Beatles", "speaker": "Luke F. Walton" }, { "startSec": 1172.96898875, "endSec": 1186.76898875, "text": "it's like they're Yeah. a perfect example of like a band that was like the tightest thing imaginable to the most broken imaginable it's such a quick span they just this bed run like the best career of all time um", "speaker": "Luke F. Walton" }, { "startSec": 1186.76898875, "endSec": 1187.06898875, "text": "It's crazy.", "speaker": "Ron Jackson" }, { "startSec": 1187.06898875, "endSec": 1201.0649887499999, "text": "yeah it is it is but they're the fountainhead like they're the they're the band to look if you're a band doesn't matter what you play like there you can extract every lesson you possibly need from just their discography and psychology and uh", "speaker": "Luke F. Walton" }, { "startSec": 1201.0649887499999, "endSec": 1201.21498875, "text": "Totally.", "speaker": "Ron Jackson" }, { "startSec": 1201.21498875, "endSec": 1202.21498875, "text": "their interactions yeah", "speaker": "Luke F. Walton" }, { "startSec": 1202.21498875, "endSec": 1202.36498875, "text": "Yeah,", "speaker": "Ron Jackson" }, { "startSec": 1202.36498875, "endSec": 1202.5649887499999, "text": "yep", "speaker": "Luke F. Walton" }, { "startSec": 1202.5649887499999, "endSec": 1203.8149887499999, "text": "they're the archetype for sure.", "speaker": "Ron Jackson" }, { "startSec": 1203.8149887499999, "endSec": 1208.96498875, "text": "yep doesn't matter the doesn't matter the genre even if you're like it's on fire yeah", "speaker": "Luke F. Walton" }, { "startSec": 1208.96498875, "endSec": 1212.76498875, "text": "Yeah, totally, dude. I mean, yeah, they were pioneers, certainly.", "speaker": "Ron Jackson" }, { "startSec": 1212.76498875, "endSec": 1228.23698875, "text": "definitely definitely definitely so curious about kind of what you've seen uh in terms of like performance and what's resonated with audiences across you know doing a series like this where you've been able to you know try a bunch of different stuff tell a bunch of different stories what have people gravitated towards you Of course.", "speaker": "Luke F. Walton" }, { "startSec": 1229.88698875, "endSec": 1235.31698875, "text": "Oh, man. Well. it's a tricky show to figure out um", "speaker": "Ron Jackson" }, { "startSec": 1235.31698875, "endSec": 1235.81698875, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 1235.81698875, "endSec": 1241.91698875, "text": "we sort of loosely based it on what drumeo did with their here's a song format", "speaker": "Ron Jackson" }, { "startSec": 1241.91698875, "endSec": 1242.21698875, "text": "Yep.", "speaker": "Luke F. Walton" }, { "startSec": 1242.21698875, "endSec": 1257.56698875, "text": "and the idea there is that the drummer comes into a drumless track and invents their own drum beat and it reveals who they are as a drummer and they can talk about some of their influences it's so funny we we almost didn't release those videos this", "speaker": "Ron Jackson" }, { "startSec": 1257.56698875, "endSec": 1257.66698875, "text": "Wow,", "speaker": "Luke F. Walton" }, { "startSec": 1257.66698875, "endSec": 1258.06698875, "text": "is the as", "speaker": "Ron Jackson" }, { "startSec": 1258.06698875, "endSec": 1258.21698875, "text": "really?", "speaker": "Luke F. Walton" }, { "startSec": 1258.21698875, "endSec": 1275.53298875, "text": "legend goes it goes here yeah yeah like more i believe larnell was the first one larnell lewis was the first guy to do that format and they thought ah it's kind of like people aren't going to want to hear someone else's drum part on a song and then they released it and it went and Yep. we're like whoa okay", "speaker": "Ron Jackson" }, { "startSec": 1275.53298875, "endSec": 1275.93298875, "text": "Totally. Everywhere.", "speaker": "Luke F. Walton" }, { "startSec": 1275.93298875, "endSec": 1284.20098875, "text": "um so my idea with covers it wasn't just my idea we had a whole room of people like brainstorming on this but", "speaker": "Ron Jackson" }, { "startSec": 1284.20098875, "endSec": 1284.4009887500001, "text": "Cool.", "speaker": "Luke F. Walton" }, { "startSec": 1284.4009887500001, "endSec": 1305.35098875, "text": "the idea with covers was that we would do something similar the tricky thing is you want to introduce your audience to an idea that's relatively familiar um so we have to use iconic songs because you need like the the foundation of something in your mind to hold against something else and the weird thing about our show is it's it's like", "speaker": "Ron Jackson" }, { "startSec": 1305.99298875, "endSec": 1332.94298875, "text": "between you and me like it's not really about covers like triple j like those are stellar performances they they they practice those they come in polished they're amazing they get millions of views you know tiny desk is another thing that's fantastic and that that's a cool novel idea too like static set you know you're you're pretty stripped down when you're there um i don't know if you saw the turnstile episode i was just like oh my gosh it was so good", "speaker": "Ron Jackson" }, { "startSec": 1333.0649887499999, "endSec": 1340.1509887500001, "text": "I'll fold that up tonight. I Yeah, love Tiny yeah, Desk. yeah. Yeah. This Yeah. idea of... people coming in holding an iconic song and", "speaker": "Ron Jackson" }, { "startSec": 1340.1509887500001, "endSec": 1352.1509887500001, "text": "Yeah. then watching a band work like it's Hmm. feels like a perfect time in history to be doing something like this because there's so much fear about like what is music going to become like is it going to be all automated you", "speaker": "Ron Jackson" }, { "startSec": 1352.1509887500001, "endSec": 1364.5509887500002, "text": "Right. know ai right Totally. people get so into that Yeah. and it's like at least like we have this platform where we can just watch artists make music together like it's so beautiful so the idea of the show was", "speaker": "Ron Jackson" }, { "startSec": 1365.28898875, "endSec": 1376.38898875, "text": "give the audience something that grounds them in a knowledge of the song and then just like use that as a framework to watch a band work one thing i've noticed is that like people who get our show the", "speaker": "Ron Jackson" }, { "startSec": 1376.38898875, "endSec": 1388.88898875, "text": "Uh-huh. comments on our youtube are often very different from like if the video gets reposted somewhere online people are like what is like what is this why are they covering that song and it's like i'm always trying to be like like", "speaker": "Ron Jackson" }, { "startSec": 1389.80098875, "endSec": 1414.9009887500001, "text": "they're doing it because i told them to you know like don't rag on them it's my fault you know so it's it's always fun uh that way different audiences but our audience is like is growing and people really like this idea um so hopefully if a band ever does like a less than stellar performance or they feel like they didn't really nail it like blame me i'm the guy who pitched the song you know", "speaker": "Ron Jackson" }, { "startSec": 1415.4009887500001, "endSec": 1425.75098875, "text": "Love it. How do you how do you come up with what song to pitch? You're trying to like think about the band You're trying to think about like what would be popular and you're like trying to anchor the audience. That's got to be so hard", "speaker": "Luke F. Walton" }, { "startSec": 1426.55098875, "endSec": 1432.00098875, "text": "it's yeah it's i pick every song i take it so seriously Really? um", "speaker": "Ron Jackson" }, { "startSec": 1432.00098875, "endSec": 1432.1509887500001, "text": "Yeah,", "speaker": "Luke F. Walton" }, { "startSec": 1432.1509887500001, "endSec": 1432.4509887499999, "text": "oh", "speaker": "Ron Jackson" }, { "startSec": 1432.4509887499999, "endSec": 1432.85098875, "text": "it's good", "speaker": "Luke F. Walton" }, { "startSec": 1432.85098875, "endSec": 1440.55098875, "text": "i spend so much time uh if i'm not familiar with the band i'll listen to them for a good long while like two weeks", "speaker": "Ron Jackson" }, { "startSec": 1441.2249887500002, "endSec": 1457.4749887500002, "text": "usually I'll listen on my way into work but just try and study them as much as I can and like understand who they are where they have space or where they make space in their music where they like do their things and I'll try and like really pick a song", "speaker": "Ron Jackson" }, { "startSec": 1458.34498875, "endSec": 1472.79498875, "text": "that's outside of that because you need to like the thumbnail needs to grab you like our most successful video was our first video and like to be honest it's like the most obvious one ever it's like nirvana but jazz and it's like okay like", "speaker": "Ron Jackson" }, { "startSec": 1473.48098875, "endSec": 1486.98098875, "text": "instant sell you see all these guys in their their tuxedos you know at their instruments but it's nirvana number one it's like people got nirvana shirts who'd never even listened to nirvana you know like it's the classic running joke um", "speaker": "Ron Jackson" }, { "startSec": 1486.98098875, "endSec": 1501.55098875, "text": "Yeah. Yeah. but that brand is like so huge and it's so opposite from jazz so you have to like a lot of bands will be like yo can we pick the song at least so my no because", "speaker": "Ron Jackson" }, { "startSec": 1501.55098875, "endSec": 1509.55098875, "text": "Yeah. if you if you pick the song you're gonna like if it's someone you respect you're not gonna tear it down to the bones like you have", "speaker": "Ron Jackson" }, { "startSec": 1509.55098875, "endSec": 1525.20098875, "text": "Yeah. to so you use the word thread the needle earlier that's what i'm trying to do every time like pick something that's gonna be like the audience has to be like that can't work like that's that's not gonna happen i gotta click this whereas also", "speaker": "Ron Jackson" }, { "startSec": 1525.92898875, "endSec": 1535.33298875, "text": "You want to have like like I want every artist to win like I want a strong win them to be pumped on the performance when they leave so it's hard man it", "speaker": "Ron Jackson" }, { "startSec": 1535.33298875, "endSec": 1559.33298875, "text": "Yeah. keeps honestly like in my team like if you could talk to anyone on my team that like we'll get into the studio and i'll have the song and i'm like hey guys i think i got it i think i got it and then i spent three minutes with the band meeting them for the first time i'm like oh my gosh this is not the right song i gotta change the song and then everyone's like try like we're gonna kill you like you gotta like what's the song so so many times like a band will come in and i'll be like nope", "speaker": "Ron Jackson" }, { "startSec": 1559.6889887500001, "endSec": 1570.53898875, "text": "It's not it. It's not it. what what signals is it just like personality or like you have one image of the band from like what you're listening to and then you get in the same room with them you're like gotta go this way is that kind of how it is I yeah", "speaker": "Ron Jackson" }, { "startSec": 1570.53898875, "endSec": 1580.13898875, "text": "don't know man. It's like a gut thing. yeah I hate to say it no it's there's a lot this is art like art is ton of gut you know it's just it is what it is yeah", "speaker": "Ron Jackson" }, { "startSec": 1580.13898875, "endSec": 1611.23098875, "text": "Yeah, yeah, it's it's something about it. I can't explain what it is um my my my good friend brandon from Drumeo he is so prepared he has like binders he's got like 10 song options going into his here's a song and it's a little different because if the artist has heard the song you got to like cycle to the next one mine it doesn't matter if they've heard it they can still do it um as long as they haven't done a cover of it that would be pretty lame but if i fudge that then that's on me because i like i go deep", "speaker": "Ron Jackson" }, { "startSec": 1611.2089887500001, "endSec": 1627.8149887499999, "text": "deep dude i'm like searching but yeah it's like it's really hard to pick a song it drives me crazy it keeps me up at night usually i'm i'll like wake at 4 a.m the morning of a shoot and i'll be like is the right cause at the right choice It's hard man. It's just good.", "speaker": "Ron Jackson" }, { "startSec": 1627.8149887499999, "endSec": 1653.86498875, "text": "but that's the stuff that like we're you're talking about the automating music the stuff that doesn't have those those kind of stakes and buy-in and requires gut maybe that stuff could be automated the elevator music or whatever which i don't want it to be um and i've i've been in a few situations at restaurants where it's like ai music it's like what do you think this is good like um like this is ruining the meal but that said that said like", "speaker": "Ron Jackson" }, { "startSec": 1653.89698875, "endSec": 1671.67098875, "text": "like that was that was because somebody didn't care enough that like Right. they the person that owns that restaurant or manages that restaurant should care more and think about like what is the experience of dining and how should music like Be the underscore of this restaurant rather than this one's royalty-free", "speaker": "Ron Jackson" }, { "startSec": 1672.27098875, "endSec": 1673.17098875, "text": "Right, right.", "speaker": "Ron Jackson" }, { "startSec": 1673.17098875, "endSec": 1694.37098875, "text": "You know are you interrupt this very important broadcast I'm asking for is for you to rate it five stars share with your friends This is like the most important thing for this podcast to grow so if you want to do this you go into the podcast screen Right you click on the dot dot dot on Spotify under there It says rate show and you go and you click it five stars if you could do that for me That's the best way for the algorithms all this stuff", "speaker": "Luke F. Walton" }, { "startSec": 1694.24898875, "endSec": 1712.24898875, "text": "stuff to share it out with the world i know that it's a lot to ask but if you could please please please just please just hit those three dots and then a five star would really help us out and helps us you know get the get the word out and spread the love of music so thank you if you're listening on youtube you know what to do like subscribe all that good stuff thank you so much and here's the rest of the episode", "speaker": "Luke F. Walton" }, { "startSec": 1712.2199775000001, "endSec": 1719.7699775, "text": "well and and this is the thing too like i try and i think maybe this is where i get caught up when i'm choosing a song is it's like", "speaker": "Ron Jackson" }, { "startSec": 1720.5339775, "endSec": 1740.8179775, "text": "I'm thinking like what perspective was this song written from and does it despite first impressions does this song tie to the vocalist in some way generally speaking like I don't want someone to have to sing words that don't feel like they could connect and like", "speaker": "Ron Jackson" }, { "startSec": 1740.8179775, "endSec": 1741.1679775, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 1741.1679775, "endSec": 1765.4599775000002, "text": "today's episode is a perfect example of this with uh the boys from thursday um jeff rickley i adore jeff i've listened so much thursday it's crazy and i gave him what's up by four non-blondes and i had this like thought i was like i think i think he's gonna connect at this song and then he said halfway through the episode I would just never sing these words and I was like", "speaker": "Ron Jackson" }, { "startSec": 1765.4599775000002, "endSec": 1766.1599775, "text": "Oh, no.", "speaker": "Luke F. Walton" }, { "startSec": 1767.3819775, "endSec": 1787.3319775, "text": "you know and uh i kind of thought there would be a way for him to and i i think he would have given time and he talked to me about it after he's like i just he's like it doesn't matter what song you gave me man like i i take time with my music and it was a great point you know it it's a it's a difficult challenge and part", "speaker": "Ron Jackson" }, { "startSec": 1787.3319775, "endSec": 1787.8319775, "text": "Yes, yeah.", "speaker": "Luke F. Walton" }, { "startSec": 1787.8319775, "endSec": 1791.8819775, "text": "of the reason people click is it's like they might like they might not pull this off now", "speaker": "Ron Jackson" }, { "startSec": 1791.8819775, "endSec": 1792.0819775, "text": "Exactly.", "speaker": "Luke F. Walton" }, { "startSec": 1792.0819775, "endSec": 1800.2059775, "text": "i think thursday did a phenomenal phenomenal job i i love that cover i think they did a great like kind of cure-esque thing um", "speaker": "Ron Jackson" }, { "startSec": 1800.2059775, "endSec": 1800.6059775, "text": "Okay, cool.", "speaker": "Luke F. Walton" }, { "startSec": 1800.6059775, "endSec": 1821.5559775000002, "text": "but they're one who i would want to be like yo like you guys go take like however you long you want with this and let's see what you come up with i think that would be really special so i don't know if they'll do that or not some bands do they'll go like take more time with it and then they'll introduce new elements and and they often you know sound great but for the sake of the challenge i think it's just super inspiring", "speaker": "Ron Jackson" }, { "startSec": 1821.6219775, "endSec": 1832.1219775, "text": "aren't to have you know a big band who has like you know so much fame and so many fans like put themselves on the spot because that's like what everyone tells you not to do when you're in a band", "speaker": "Ron Jackson" }, { "startSec": 1832.1219775, "endSec": 1832.2719775, "text": "yeah", "speaker": "Luke F. Walton" }, { "startSec": 1832.2719775, "endSec": 1832.5719775, "text": "is", "speaker": "Ron Jackson" }, { "startSec": 1832.5719775, "endSec": 1833.1719775000001, "text": "uh-huh totally", "speaker": "Luke F. Walton" }, { "startSec": 1833.1719775000001, "endSec": 1836.1219775, "text": "you know vulnerability is tough right so yeah", "speaker": "Ron Jackson" }, { "startSec": 1836.1219775, "endSec": 1847.3219775, "text": "totally yeah you're trying to keep it illusion or something but i think that that's that's the new uh yeah that's the new currency or the new thing to really lean into because yeah humanity is gonna be even more important here i guess", "speaker": "Luke F. Walton" }, { "startSec": 1848.1719775000001, "endSec": 1848.8719775, "text": "yeah Yeah.", "speaker": "Ron Jackson" }, { "startSec": 1848.8719775, "endSec": 1848.9219775000001, "text": "But", "speaker": "Luke F. Walton" }, { "startSec": 1848.9219775000001, "endSec": 1849.2719775, "text": "But yeah,", "speaker": "Ron Jackson" }, { "startSec": 1849.2719775, "endSec": 1849.4719775, "text": "I...", "speaker": "Luke F. Walton" }, { "startSec": 1849.4719775, "endSec": 1855.2219775, "text": "an AI, it has no perspective. And I don't know what you think about Rick Rubin. People rag on that guy all the time.", "speaker": "Ron Jackson" }, { "startSec": 1855.2219775, "endSec": 1855.8219775, "text": "I like I Rick Rubin.", "speaker": "Luke F. Walton" }, { "startSec": 1855.8219775, "endSec": 1878.5739775000002, "text": "personally, I like him. And I think his point that AI just has no perspective is a great point. It's we listen to music because it comes from a perspective that hopefully is slightly different than ours and opens our mind to, you know, alternative ways of thinking. At least that's those are the bands that have always attracted me. And so when I'm picking a song.", "speaker": "Ron Jackson" }, { "startSec": 1878.5739775000002, "endSec": 1890.4459775, "text": "i could never imagine myself picking and like who would want to even hear an ai like who has interest in that it's like you're not i don't even think you're listening to music it's just background noise it's just like oh you know right that's", "speaker": "Ron Jackson" }, { "startSec": 1890.4459775, "endSec": 1891.0459775, "text": "yeah i", "speaker": "Luke F. Walton" }, { "startSec": 1891.0459775, "endSec": 1892.0959775000001, "text": "not mean how i listen to music yeah", "speaker": "Ron Jackson" }, { "startSec": 1892.0959775000001, "endSec": 1907.7959775, "text": "yeah no i agree same same with me i think that the the thing that i think that most people are coming along to is having ai build other tools so like i've been playing with how can i make like browser-based audio plugins for free", "speaker": "Luke F. Walton" }, { "startSec": 1908.1499775, "endSec": 1908.1499775, "text": "Hmm.", "speaker": "Ron Jackson" }, { "startSec": 1908.1499775, "endSec": 1937.0499775, "text": "this people to be creative with and i just found out that you can use this open source thing that uses your webcam and tracks your hands and you can do things with your hands to change the audio and the vibe so you can kind of like do the image and heap thing but you can go even further with both hands and i'm just picturing like how fun it would be for even just like a little kid to be able to interact with audio in just this kind of weird like theremin-esque kind of way it's like okay that i'll use ai to build something like that because i'm not a software engineer but with a", "speaker": "Luke F. Walton" }, { "startSec": 1936.8539775, "endSec": 1938.3039775, "text": "with ai i am you know like", "speaker": "Luke F. Walton" }, { "startSec": 1938.3039775, "endSec": 1938.6039775, "text": "Right,", "speaker": "Ron Jackson" }, { "startSec": 1938.6039775, "endSec": 1965.7039775, "text": "those right. things i'm hoping we explore more of that of like how can we open up new frontiers for creativity human creativity rather than replace or or smash like tear down some maybe some walls or help people that do not have access or technical ability to like record themselves like those kind of things i think ai should be able to help us do and i worry that if we get too much like it's the worst thing ever we'll miss out on some of the good", "speaker": "Luke F. Walton" }, { "startSec": 1965.5579775, "endSec": 1967.9579775, "text": "the good that i could actually bring to the industry um", "speaker": "Luke F. Walton" }, { "startSec": 1967.9579775, "endSec": 1968.0079775, "text": "totally", "speaker": "Ron Jackson" }, { "startSec": 1968.0079775, "endSec": 1974.4579775, "text": "but it's i think it's in a different place than the like sunos and music generator sides of the world yeah", "speaker": "Luke F. Walton" }, { "startSec": 1974.4579775, "endSec": 1986.1859775, "text": "yeah man i i'm so in agreement with you there and like we have this internal debate you know like what if one day a feature on our platform can listen to you practicing and", "speaker": "Ron Jackson" }, { "startSec": 1986.1859775, "endSec": 1986.4859775, "text": "Hmm.", "speaker": "Luke F. Walton" }, { "startSec": 1986.4859775, "endSec": 1987.6359775, "text": "it's like okay like", "speaker": "Ron Jackson" }, { "startSec": 1987.6359775, "endSec": 1987.7359775, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 1987.7359775, "endSec": 2000.1859775, "text": "here's where you're messing up we're gonna you know replace something in that track slightly alter the track based on your learning needs right now and you're like this is not music this is a tool to", "speaker": "Ron Jackson" }, { "startSec": 2000.1859775, "endSec": 2000.2859775000002, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 2000.2859775000002, "endSec": 2006.1359775, "text": "help you learn to play music and to me it's like you know if if we're gonna be like f that like it's", "speaker": "Ron Jackson" }, { "startSec": 2006.1359775, "endSec": 2006.6859775, "text": "Uh-huh.", "speaker": "Luke F. Walton" }, { "startSec": 2006.6859775, "endSec": 2014.7039775, "text": "kind of like is the pendulum swinging too far then you know it's tough I get it. I'm super scared to say it online.", "speaker": "Ron Jackson" }, { "startSec": 2014.7039775, "endSec": 2015.4539775, "text": "no no no", "speaker": "Luke F. Walton" }, { "startSec": 2015.4539775, "endSec": 2015.5539775, "text": "Like,", "speaker": "Ron Jackson" }, { "startSec": 2015.5539775, "endSec": 2015.7039775, "text": "no", "speaker": "Luke F. Walton" }, { "startSec": 2015.7039775, "endSec": 2021.1539775, "text": "I don't even talk about, you know, people are so against it. I get it. It's people's livelihood and streaming", "speaker": "Ron Jackson" }, { "startSec": 2021.1539775, "endSec": 2021.9539775, "text": "for sure yeah", "speaker": "Luke F. Walton" }, { "startSec": 2021.9539775, "endSec": 2026.7039775, "text": "platforms. But that's already a problem. So I understand.", "speaker": "Ron Jackson" }, { "startSec": 2027.3539775, "endSec": 2031.5539775, "text": "yeah but like for example a lot of people hate playing with metronomes it's", "speaker": "Luke F. Walton" }, { "startSec": 2031.5539775, "endSec": 2031.6039775, "text": "Yeah.", "speaker": "Ron Jackson" }, { "startSec": 2031.6039775, "endSec": 2037.4039775, "text": "one of the best things you can do it helps you be able to record you can have a career it's a lot easier to go and do a studio session", "speaker": "Luke F. Walton" }, { "startSec": 2037.7819775, "endSec": 2056.9819775, "text": "and be handed a cover and be able to lay that down if you're able to play the click that said though a lot of people don't want to or they feel weird about it like what if there was a way that the metronome was like a drum beat that was interactive it was felt like hey this guy's rushing let's slow down the entire track so then like you can settle in and then we will speed you up to tempo you", "speaker": "Luke F. Walton" }, { "startSec": 2056.9819775, "endSec": 2057.2819775, "text": "See,", "speaker": "Ron Jackson" }, { "startSec": 2057.2819775, "endSec": 2057.4819775, "text": "know right", "speaker": "Luke F. Walton" }, { "startSec": 2057.4819775, "endSec": 2058.2319775, "text": "that's cool. That's", "speaker": "Ron Jackson" }, { "startSec": 2058.2319775, "endSec": 2058.4319775, "text": "it kind", "speaker": "Luke F. Walton" }, { "startSec": 2058.4319775, "endSec": 2058.7319775, "text": "a cool idea.", "speaker": "Ron Jackson" }, { "startSec": 2058.7319775, "endSec": 2068.6819775, "text": "of works too thanks maybe there's stuff like that that isn't necessarily like replacing that is instead a little bit more like listening or adaptive maybe is the right word yeah i don't know", "speaker": "Luke F. Walton" }, { "startSec": 2068.6819775, "endSec": 2073.7779775, "text": "Yeah, like obviously it's just not going away. And, you know, people", "speaker": "Ron Jackson" }, { "startSec": 2073.7779775, "endSec": 2074.1779775, "text": "Pandora's", "speaker": "Luke F. Walton" }, { "startSec": 2074.1779775, "endSec": 2074.6779775, "text": "people", "speaker": "Ron Jackson" }, { "startSec": 2074.6779775, "endSec": 2074.9279775, "text": "box is", "speaker": "Luke F. Walton" }, { "startSec": 2074.9279775, "endSec": 2075.0779775, "text": "always,", "speaker": "Ron Jackson" }, { "startSec": 2075.0779775, "endSec": 2075.2779775, "text": "open", "speaker": "Luke F. Walton" }, { "startSec": 2075.2779775, "endSec": 2094.6639775000003, "text": "you know, I it's just a tough one. It's like, you know, people talk about the industrial revolution and like, well, everyone was farming and and then suddenly, you know, tractors came in to the game and then now no one is farming because we got tractors, you know. i gotta be so cute", "speaker": "Ron Jackson" }, { "startSec": 2094.6639775000003, "endSec": 2094.9139775000003, "text": "yeah", "speaker": "Luke F. Walton" }, { "startSec": 2094.9139775000003, "endSec": 2095.2139775, "text": "but", "speaker": "Ron Jackson" }, { "startSec": 2095.2139775, "endSec": 2095.5639775, "text": "i know exactly", "speaker": "Luke F. Walton" }, { "startSec": 2095.5639775, "endSec": 2122.8139775, "text": "say it's because i work with the music industry but i i just think there's a lot of doom and gloom about it and i also just like i know this as a fact like chat gpt has never given me a single decent song suggestion or covers i will tell you right now like i cannot use ai to do my job like it's absolute shit every suggestion i've ever had from ai i was like at the beginning i was like", "speaker": "Ron Jackson" }, { "startSec": 2122.5179775, "endSec": 2123.6179775, "text": "I was like oh I'll just type it in what", "speaker": "Ron Jackson" }, { "startSec": 2123.6179775, "endSec": 2123.9179775000002, "text": "Yeah,", "speaker": "Luke F. Walton" }, { "startSec": 2123.9179775000002, "endSec": 2147.0179775, "text": "song should I give to this band it's like there's nothing good there you have to have a deep deep human understanding of the artist in order to pitch something to them that they're going to appreciate and same with like just like any sort of research about a thing like I don't trust that shit at all it's a great tool to direct me like kind of like a really accurate Google search but you", "speaker": "Ron Jackson" }, { "startSec": 2146.9979775, "endSec": 2157.2979775, "text": "The information is just not there and I I don't I would be surprised if we ever get to the point where it's going to be able to replace human insight and understanding,", "speaker": "Ron Jackson" }, { "startSec": 2157.2979775, "endSec": 2173.6479775, "text": "yeah yeah but that's part of why i like talking about this is that like i'm saying the college student is listening to this this is probably one of the scariest times to be like a young person looking at like okay i'll study this for four years and in four years that job will just be gone or like like you're having to really think", "speaker": "Luke F. Walton" }, { "startSec": 2174.0379775, "endSec": 2178.6879775, "text": "differently like like a you know farmer right before the industrial revolution it's like i", "speaker": "Luke F. Walton" }, { "startSec": 2178.6879775, "endSec": 2179.0379775, "text": "Yeah.", "speaker": "Ron Jackson" }, { "startSec": 2179.0379775, "endSec": 2193.2379775, "text": "gotta like learn about tractors i gotta figure this thing out but that insight is really good and i think hopefully can warm some people's hearts of human taste and insight and connecting dots that are not obvious that is not going away anytime soon no matter how smart these things get", "speaker": "Luke F. Walton" }, { "startSec": 2193.4379775, "endSec": 2202.7519775, "text": "I think especially for college students or anyone, it's so cool. I've had the other day we had an intern show up at Musora and it was someone I. when i taught you", "speaker": "Ron Jackson" }, { "startSec": 2202.7519775, "endSec": 2202.9519775, "text": "Oh,", "speaker": "Luke F. Walton" }, { "startSec": 2202.9519775, "endSec": 2203.2019775, "text": "know in", "speaker": "Ron Jackson" }, { "startSec": 2203.2019775, "endSec": 2203.3519775, "text": "cool.", "speaker": "Luke F. Walton" }, { "startSec": 2203.3519775, "endSec": 2203.5519775000002, "text": "my", "speaker": "Ron Jackson" }, { "startSec": 2203.5519775000002, "endSec": 2203.8019775000002, "text": "No way.", "speaker": "Luke F. Walton" }, { "startSec": 2203.8019775000002, "endSec": 2204.3019775000002, "text": "high school days", "speaker": "Ron Jackson" }, { "startSec": 2204.3019775000002, "endSec": 2204.5519775000002, "text": "Oh", "speaker": "Luke F. Walton" }, { "startSec": 2204.5519775000002, "endSec": 2204.7519775, "text": "i'm like", "speaker": "Ron Jackson" }, { "startSec": 2204.7519775, "endSec": 2204.8519775, "text": "my", "speaker": "Luke F. Walton" }, { "startSec": 2204.8519775, "endSec": 2204.9019775, "text": "funny", "speaker": "Ron Jackson" }, { "startSec": 2204.9019775, "endSec": 2205.3019775000002, "text": "gosh.", "speaker": "Luke F. Walton" }, { "startSec": 2205.3019775000002, "endSec": 2229.9519775, "text": "and i taught him a film course and here he is uh trying to intern for our production program and i'm like oh that's so sick dude but you know i think i think it's an incredibly hopeful time for people who want to be a real artist um it's going to separate the wheat from the chaff because it's like so easy to just create slop now you know but if you dig in and you like carve out a niche and just accept your imperfections they're going to make you", "speaker": "Ron Jackson" }, { "startSec": 2230.5179775, "endSec": 2248.8179775, "text": "who you are and i think people are going to see imperfections they're going to see something that isn't entirely polished but that is intentionally human and they're going to be able to instantly recognize that i have no fear about uh careers in the arts do you feel like when you see something made by ai you just instantly are like oh that's ai yeah", "speaker": "Ron Jackson" }, { "startSec": 2248.8179775, "endSec": 2249.2179775, "text": "yeah yeah", "speaker": "Luke F. Walton" }, { "startSec": 2249.2179775, "endSec": 2249.7679775, "text": "it's", "speaker": "Ron Jackson" }, { "startSec": 2249.7679775, "endSec": 2249.9179775000002, "text": "for", "speaker": "Luke F. Walton" }, { "startSec": 2249.9179775000002, "endSec": 2250.1679775000002, "text": "like yeah", "speaker": "Ron Jackson" }, { "startSec": 2250.1679775000002, "endSec": 2251.6179775, "text": "the most part yeah yeah", "speaker": "Luke F. Walton" }, { "startSec": 2251.6179775, "endSec": 2252.9179775000002, "text": "it's crazy that's", "speaker": "Ron Jackson" }, { "startSec": 2252.9179775000002, "endSec": 2253.3179775, "text": "it is", "speaker": "Luke F. Walton" }, { "startSec": 2253.3179775, "endSec": 2253.8179775, "text": "how i feel yeah", "speaker": "Ron Jackson" }, { "startSec": 2253.8179775, "endSec": 2282.7419775, "text": "you know it's it's interesting there's like an intuition there um not everyone but artists yeah i think there's also uh there's like always a glass half full half half empty kind of thing of i guess that i was talking to uh just the other day was talking about how without pro tools he would not have a music career because the the barrier to entry was so high pro tools comes out he's able to like learn that quickly and make his own studio in his own at his own level with his own like rent and", "speaker": "Luke F. Walton" }, { "startSec": 2282.7739775, "endSec": 2292.5239775, "text": "you know that basically allowed him to reach that point and in the same tier of like hey you know youtube changed music and movies Oh, and everything", "speaker": "Luke F. Walton" }, { "startSec": 2292.5239775, "endSec": 2292.5739775, "text": "yeah.", "speaker": "Ron Jackson" }, { "startSec": 2292.5739775, "endSec": 2309.8479775, "text": "but it also created a bunch of weird strange opportunities to make different kinds of media i think those that are ready to surf the wave or see where things are going will be able to invent new opportunities within the category that the creators of the technology Probably cannot even foresee.", "speaker": "Luke F. Walton" }, { "startSec": 2310.4979775, "endSec": 2319.4979775, "text": "Oh, totally. Yeah, absolutely. And I think it's so interesting, too. Like, I've sat in some pretty wild meetings, you know, with", "speaker": "Ron Jackson" }, { "startSec": 2319.4979775, "endSec": 2319.5979775, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 2319.5979775, "endSec": 2321.6979775, "text": "major labels.", "speaker": "Ron Jackson" }, { "startSec": 2322.0479775000003, "endSec": 2322.0979775, "text": "Uh", "speaker": "Luke F. Walton" }, { "startSec": 2322.0979775, "endSec": 2322.3979775, "text": "And", "speaker": "Ron Jackson" }, { "startSec": 2322.3979775, "endSec": 2322.5479775000003, "text": "-huh.", "speaker": "Luke F. Walton" }, { "startSec": 2322.5479775000003, "endSec": 2336.1259775, "text": "I've met, you know, quite a few people doing this in just two years. And, you know, I think a lot of the decisions that we make on the Musora team. are like so quick and so individual it's", "speaker": "Ron Jackson" }, { "startSec": 2336.1259775, "endSec": 2336.2759775, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 2336.2759775, "endSec": 2338.3259775, "text": "like it's mind-blowing to these big", "speaker": "Ron Jackson" }, { "startSec": 2338.3259775, "endSec": 2338.4759775, "text": "Yes.", "speaker": "Luke F. Walton" }, { "startSec": 2338.4759775, "endSec": 2338.9759775, "text": "labels who", "speaker": "Ron Jackson" }, { "startSec": 2338.9759775, "endSec": 2339.0759775, "text": "Oh", "speaker": "Luke F. Walton" }, { "startSec": 2339.0759775, "endSec": 2339.3259775, "text": "do everything", "speaker": "Ron Jackson" }, { "startSec": 2339.3259775, "endSec": 2339.6259775, "text": "my God, yes.", "speaker": "Luke F. Walton" }, { "startSec": 2339.6259775, "endSec": 2340.5259775, "text": "as a committee like", "speaker": "Ron Jackson" }, { "startSec": 2340.5259775, "endSec": 2340.6759775, "text": "Yes.", "speaker": "Luke F. Walton" }, { "startSec": 2340.6759775, "endSec": 2354.8219775, "text": "the thing they couldn't get through their heads with like so like you pick the song like it's just one guy like well yeah they're like well like what kind of like like really and i'm like yeah dude i just pick it you know it's like youtube", "speaker": "Ron Jackson" }, { "startSec": 2354.8219775, "endSec": 2355.5719775, "text": "Totally.", "speaker": "Luke F. Walton" }, { "startSec": 2355.5719775, "endSec": 2373.8959775000003, "text": "has given us so much access to just be creative and it's like i'm sure there was a time when youtube came out where everyone was terrified of what that was going to do and there is problems right like democratization of information it's like pros and cons and", "speaker": "Ron Jackson" }, { "startSec": 2373.8959775000003, "endSec": 2373.9459775, "text": "Yeah,", "speaker": "Luke F. Walton" }, { "startSec": 2373.9459775, "endSec": 2378.4459775, "text": "we got to figure it out so that would going back to what we're talking about as canadians you know it's like", "speaker": "Ron Jackson" }, { "startSec": 2378.4459775, "endSec": 2378.4959775, "text": "yeah.", "speaker": "Luke F. Walton" }, { "startSec": 2378.4959775, "endSec": 2382.8459775, "text": "now suddenly we have full exposure to every artist in the world but it's also like", "speaker": "Ron Jackson" }, { "startSec": 2383.5739775, "endSec": 2390.2239775, "text": "opened up my eyes to like entirely new music spheres tiny desk is like doing their spanish thing and", "speaker": "Ron Jackson" }, { "startSec": 2390.2239775, "endSec": 2390.3739775, "text": "yes", "speaker": "Luke F. Walton" }, { "startSec": 2390.3739775, "endSec": 2390.7239775, "text": "i freaking", "speaker": "Ron Jackson" }, { "startSec": 2390.7239775, "endSec": 2391.1739775, "text": "yeah yes", "speaker": "Luke F. Walton" }, { "startSec": 2391.1739775, "endSec": 2396.4239775, "text": "love that it's like all these artists i never would have heard of and uh it's just amazing so", "speaker": "Ron Jackson" }, { "startSec": 2396.4239775, "endSec": 2408.8219775, "text": "yes it is it's so cool to be able to like hear very local music too and then have something that yeah probably like would have been just the city's scene and it would have come and gone um", "speaker": "Luke F. Walton" }, { "startSec": 2408.8219775, "endSec": 2409.1219775, "text": "Totally.", "speaker": "Ron Jackson" }, { "startSec": 2409.1219775, "endSec": 2419.4719775, "text": "like there was there's a really cool music scene from like the 60s and 70s in beirut lebanon of like french disco with arabic music and it's", "speaker": "Luke F. Walton" }, { "startSec": 2419.4719775, "endSec": 2419.8719775, "text": "Oh,", "speaker": "Ron Jackson" }, { "startSec": 2419.8719775, "endSec": 2419.9219775, "text": "like", "speaker": "Luke F. Walton" }, { "startSec": 2419.9219775, "endSec": 2420.1219775, "text": "sick.", "speaker": "Ron Jackson" }, { "startSec": 2420.1219775, "endSec": 2436.0219775, "text": "but i i only found that because i had like a friend who's a crate digger and like does dj sets with vinyl in paris and like has all then it's like yeah these aren't on the streaming services and i'm like this is it's cool and i feel like exclusive and hip to like listen to this music", "speaker": "Luke F. Walton" }, { "startSec": 2436.0859775, "endSec": 2459.9859775, "text": "but also it's like kind of sad because it's such a vibe and such a cool thing and an aesthetic and i think from a region that a lot of people don't have emotional connection to especially in the united states and that's bad because people are able to like make it an other space or a far away space music has the ability to pull people and cultures closer just like with you know latin america i think that", "speaker": "Luke F. Walton" }, { "startSec": 2460.6939775, "endSec": 2477.6939775, "text": "hearing more of that music and hearing music in Spanish I think is going to inspire more people to speak Spanish and travel and engage and like that's the way that music universal language can break things down and hopefully hopefully these technologies as much as they take away they can give us at least that and that would be huge", "speaker": "Luke F. Walton" }, { "startSec": 2478.1939775, "endSec": 2483.8439775, "text": "Yeah, totally. I'm totally on the same. fine frame there yeah cool", "speaker": "Ron Jackson" }, { "startSec": 2483.8439775, "endSec": 2487.6939775, "text": "yeah it's like i don't know bad bad bunny at the super bowl was so cool", "speaker": "Luke F. Walton" }, { "startSec": 2488.5439775, "endSec": 2510.3519775, "text": "yeah dude well okay so i have this really cool um i was looking okay i got it on my browser i was literally i gotta email this guy there's this guy canadian artist or i i actually think he's a kind of doctor in toronto and he hit me up he's I don't know if he's originally from Japan or I know his family is from Japan, but", "speaker": "Ron Jackson" }, { "startSec": 2510.3519775, "endSec": 2510.8019775000002, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 2510.8019775000002, "endSec": 2519.7019775, "text": "he does this. He's got a lot of money from what I understand. And he takes Japanese underground bands on", "speaker": "Ron Jackson" }, { "startSec": 2519.7019775, "endSec": 2520.1019775, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 2520.1019775, "endSec": 2521.6519775, "text": "a Canadian tour every", "speaker": "Ron Jackson" }, { "startSec": 2521.6519775, "endSec": 2522.0019775, "text": "Oh", "speaker": "Luke F. Walton" }, { "startSec": 2522.0019775, "endSec": 2522.1519775, "text": "year.", "speaker": "Ron Jackson" }, { "startSec": 2522.1519775, "endSec": 2523.1019775, "text": "my God. Yes.", "speaker": "Luke F. Walton" }, { "startSec": 2523.1019775, "endSec": 2523.5019775, "text": "So he", "speaker": "Ron Jackson" }, { "startSec": 2523.5019775, "endSec": 2524.3019775000002, "text": "That's awesome.", "speaker": "Luke F. Walton" }, { "startSec": 2524.3019775000002, "endSec": 2533.4919775, "text": "goes to Japan and I believe they do a Vancouver stop, a Toronto stop, and then I believe Montreal. It's called Next Music from Tokyo. yo it's", "speaker": "Ron Jackson" }, { "startSec": 2533.4919775, "endSec": 2533.8919775, "text": "Cool.", "speaker": "Luke F. Walton" }, { "startSec": 2533.8919775, "endSec": 2545.8419775, "text": "one of the coolest things i've ever heard of and um he takes these bands who are just like kind of in the underground scene that he likes and just like gives them an experience of canadian culture and", "speaker": "Ron Jackson" }, { "startSec": 2545.8419775, "endSec": 2546.2919775, "text": "Wow.", "speaker": "Luke F. Walton" }, { "startSec": 2546.2919775, "endSec": 2548.5419775, "text": "um it's amazing it's so cool", "speaker": "Ron Jackson" }, { "startSec": 2548.5419775, "endSec": 2548.8419775, "text": "That", "speaker": "Luke F. Walton" }, { "startSec": 2548.8419775, "endSec": 2549.1919775, "text": "i", "speaker": "Ron Jackson" }, { "startSec": 2549.1919775, "endSec": 2549.3919775, "text": "is so cool.", "speaker": "Luke F. Walton" }, { "startSec": 2549.3919775, "endSec": 2563.5319775, "text": "could is one of the bands um i really want to do something with him i thought they were going to be out in may and i just realized they'd postponed till september he hit me up and was kind of like yo would you ever do something like Something like this for covers and I immediately I was like, oh my gosh. Yes,", "speaker": "Ron Jackson" }, { "startSec": 2563.40496625, "endSec": 2563.90496625, "text": "So cool.", "speaker": "Luke F. Walton" }, { "startSec": 2563.90496625, "endSec": 2564.30496625, "text": "like", "speaker": "Ron Jackson" }, { "startSec": 2564.30496625, "endSec": 2564.65496625, "text": "Absolutely.", "speaker": "Luke F. Walton" }, { "startSec": 2565.63496625, "endSec": 2571.03496625, "text": "you know and i i to the best of my knowledge most of the bands like are very weak english or", "speaker": "Ron Jackson" }, { "startSec": 2571.03496625, "endSec": 2571.23496625, "text": "yeah", "speaker": "Luke F. Walton" }, { "startSec": 2571.23496625, "endSec": 2571.53496625, "text": "almost no", "speaker": "Ron Jackson" }, { "startSec": 2571.53496625, "endSec": 2571.68496625, "text": "yeah", "speaker": "Luke F. Walton" }, { "startSec": 2571.68496625, "endSec": 2571.78496625, "text": "english", "speaker": "Ron Jackson" }, { "startSec": 2571.78496625, "endSec": 2571.98496625, "text": "yeah right", "speaker": "Luke F. Walton" }, { "startSec": 2571.98496625, "endSec": 2588.18496625, "text": "he kind of like gives them a rundown of like how to talk to the crowd before they're on here it's so cool it's like one of the coolest projects ever so i think he should get way more attention absolutely awesome next music from tokyo so anyone listening go check that out amazing bands yeah", "speaker": "Ron Jackson" }, { "startSec": 2588.18496625, "endSec": 2599.19496625, "text": "i definitely will and it's it's so fascinating too with japan is a good example but this is countries all over the world of exchange rate can make it so difficult to leave your country uh you", "speaker": "Luke F. Walton" }, { "startSec": 2599.19496625, "endSec": 2599.54496625, "text": "Yeah.", "speaker": "Ron Jackson" }, { "startSec": 2599.54496625, "endSec": 2608.02496625, "text": "know it's like okay yen is now like like i don't know 30 to 40 less valuable than it was pre-pandemic and", "speaker": "Luke F. Walton" }, { "startSec": 2608.02496625, "endSec": 2608.0749662499998, "text": "Yep.", "speaker": "Ron Jackson" }, { "startSec": 2608.0749662499998, "endSec": 2628.47496625, "text": "so now everything that's like a plane ticket to the canada united states it was just astronomically expensive and so yeah being able to bridge that physically as well and go play shows uh that's really special and i think i hope i hope more patrons of the arts can see the value and things like that um because it's a win for everybody", "speaker": "Luke F. Walton" }, { "startSec": 2628.80296625, "endSec": 2633.1529662499997, "text": "yeah absolutely and i think it's even getting difficult for americans to tour here most", "speaker": "Ron Jackson" }, { "startSec": 2633.1529662499997, "endSec": 2633.25296625, "text": "Yeah.", "speaker": "Luke F. Walton" }, { "startSec": 2633.25296625, "endSec": 2645.4029662499997, "text": "of the bands that i talk to that come here they're like we don't make any money doing this it's just like kind of like something they do for their fans which i appreciate but it's it's tough you know getting across the border and yeah", "speaker": "Ron Jackson" }, { "startSec": 2645.4029662499997, "endSec": 2645.80296625, "text": "Totally.", "speaker": "Luke F. Walton" }, { "startSec": 2645.80296625, "endSec": 2653.00296625, "text": "it can be really hard but i totally agree about the idea of of patrons and like even sites like patreon like that's so sick that", "speaker": "Ron Jackson" }, { "startSec": 2653.00296625, "endSec": 2653.20296625, "text": "Yeah,", "speaker": "Luke F. Walton" }, { "startSec": 2653.20296625, "endSec": 2653.45296625, "text": "that exists", "speaker": "Ron Jackson" }, { "startSec": 2653.45296625, "endSec": 2653.60296625, "text": "it is.", "speaker": "Luke F. Walton" }, { "startSec": 2653.60296625, "endSec": 2653.80296625, "text": "and", "speaker": "Ron Jackson" }, { "startSec": 2653.80296625, "endSec": 2654.05296625, "text": "Right.", "speaker": "Luke F. Walton" }, { "startSec": 2654.05296625, "endSec": 2662.77696625, "text": "you can support things you love i think it's cool it's sort of funny how you know in earlier times that was just how art got made you know like", "speaker": "Ron Jackson" }, { "startSec": 2662.77696625, "endSec": 2662.87696625, "text": "Right.", "speaker": "Luke F. Walton" }, { "startSec": 2662.87696625, "endSec": 2670.27696625, "text": "you had a patron and they believed in what you're doing and it's sort of weird how we've regressed to that in a sense definitely cool yeah", "speaker": "Ron Jackson" }, { "startSec": 2670.27696625, "endSec": 2683.17696625, "text": "Yeah, totally. And it's probably part of it is because of the committees of those record labels because committees freeze up. Anybody that's worked with big corporations knows just red tape on red tape on red tape. It's amazing that.", "speaker": "Luke F. Walton" }, { "startSec": 2683.04296625, "endSec": 2689.04296625, "text": "that any Oh, of them make any money right dude, it would be amazing how many bands I would have if I could just get, you", "speaker": "Ron Jackson" }, { "startSec": 2689.04296625, "endSec": 2696.04296625, "text": "totally know, through all that red tape. There's many times where things have gotten shut down just because it's like, oh, this is a huge nightmare, you know,", "speaker": "Ron Jackson" }, { "startSec": 2696.04296625, "endSec": 2715.82096625, "text": "i've so. got a whole bunch of like remixes and things that are just permanently shelved because one person said yes the next person said yes the person after said oh let's circle back to this let's get legal involved okay maybe we can do like a single single deal we'll get in touch next year it'll just and", "speaker": "Ron Jackson" }, { "startSec": 2715.82096625, "endSec": 2727.97096625, "text": "Yeah, then the music's stale it's like okay well you know that's why it's better to work with uh you know people who've got a little more control because then your music actually gets heard and you don't just spin your wheels too", "speaker": "Ron Jackson" }, { "startSec": 2728.57896625, "endSec": 2733.67896625, "text": "yeah and i think a lot of up-and-coming artists are learning that it's just like i", "speaker": "Ron Jackson" }, { "startSec": 2733.67896625, "endSec": 2740.07896625, "text": "yeah mean it's tough right because they they want to make music like yeah oh you told kurt cobain he had to make two reels a day we", "speaker": "Ron Jackson" }, { "startSec": 2740.07896625, "endSec": 2746.7289662499998, "text": "my wouldn't god have nirvana could you know you like imagine right we it wouldn't exist you know it just wouldn't", "speaker": "Ron Jackson" }, { "startSec": 2746.7289662499998, "endSec": 2755.17896625, "text": "need happen right skits we need skits make the people laugh yeah i know and hopefully you know like that's something i could do for a band like most", "speaker": "Ron Jackson" }, { "startSec": 2755.17896625, "endSec": 2758.51496625, "text": "yeah of us Yeah, as far as great. stuff you Right. know that's pretty well i feel", "speaker": "Ron Jackson" }, { "startSec": 2758.51496625, "endSec": 2762.16496625, "text": "Totally. like i'm good at that you're good at being an artist just come be yourself and", "speaker": "Ron Jackson" }, { "startSec": 2762.16496625, "endSec": 2790.98296625, "text": "Exactly. We'll do the publicity so yeah, that's a beautiful thing no that's a great thing and hopefully we can get more of that because yeah it's almost like specialization broke down for the artist and now they have to kind of be a social media influencer and everything else under the sun where it's like really it's like we we want your music you're your musician because you have you make music and everything else is cool and image and vibe and character all that stuff is cool but it's like fundamentally i want you the human to yeah do what you're best at", "speaker": "Ron Jackson" }, { "startSec": 2791.2669662499998, "endSec": 2798.56696625, "text": "yeah and there i think there's maybe do you do you find yourself do you listen to a full album like do you sit down and will you listen to an album front to back you", "speaker": "Ron Jackson" }, { "startSec": 2798.56696625, "endSec": 2809.86696625, "text": "Yeah, will yeah I will. i Yeah. i do i i have to listen to music like that like i for this day i swear to you i don't with the okay this is entirely true but almost always true", "speaker": "Ron Jackson" }, { "startSec": 2810.7869662499998, "endSec": 2836.68696625, "text": "like 99% of the time I'm listening to an album I'm not listening to a playlist there's something about the arc and the storytelling and just the overall mood and feeling you know that like that was something that was lost you would buy an album you'd open up for me it was a CD you know I got vinyls now because and it's cool that bands that's come back I love that but you know there was part of the story that was lost when we lost that physical thing you know so", "speaker": "Ron Jackson" }, { "startSec": 2837.79496625, "endSec": 2852.04496625, "text": "I get why people still need some sort of visual accompaniment to music, but it is unfortunate how much time it can take and how much it can sap your creative energy from the thing you want to do, which is make music.", "speaker": "Ron Jackson" }, { "startSec": 2853.19496625, "endSec": 2867.13296625, "text": "And as an artist, like one of the things I find hardest is the canvas getting smaller and smaller and smaller to where the ideal thing for an artist today to make is like a really good 20 seconds. that's", "speaker": "Ron Jackson" }, { "startSec": 2867.13296625, "endSec": 2880.98296625, "text": "Mm. like everybody wants to dance to or share to or do a skit to like that's ideal the easiest way to express yourself as an artist is across like 35 40 minutes like a lp and that is like a right size thing to be like", "speaker": "Ron Jackson" }, { "startSec": 2882.05096625, "endSec": 2891.25096625, "text": "It's freeing actually some people are scared by that But I actually find it freeing to make a longer form piece of work because now you can converse with yourself You can call things back.", "speaker": "Ron Jackson" }, { "startSec": 2891.25096625, "endSec": 2911.81896625, "text": "You can try things you can kick something off the album turn it into a b-side You have room to kind of play with the paint versus when everything gets compressed and you're trying to make something That's like really hooky and small that to me is a lot harder and might you know might be a negative for my career Personally, I try to I try to give other artists that Because I want it personally for", "speaker": "Ron Jackson" }, { "startSec": 2911.81896625, "endSec": 2919.56896625, "text": "Right. my listeners, I try to give it back. Yeah. And I think, so that's interesting. Where do you draw the line between restriction?", "speaker": "Ron Jackson" }, { "startSec": 2920.61096625, "endSec": 2935.81096625, "text": "hmm and like endless possibility like do you as an artist do you sit down and like restrict like okay i will have a song by this date or do you like to uh kind of just move through it and feel it out as it goes or do you have different processes for different pieces", "speaker": "Ron Jackson" }, { "startSec": 2936.16096625, "endSec": 2947.88096625, "text": "definitely different processes for different pieces but um i like i like deadlines i like space part of the reason why i like the large album is that you can explore different feels like drum beats and stuff stuff throughout that", "speaker": "Ron Jackson" }, { "startSec": 2947.88096625, "endSec": 2960.98096625, "text": "Mm-hmm. album and it starts to actually compress the options it kind of puts things into their places of like you want to like start off kind of more mid-tempo and like build up and then you go down a little bit and then you come out with a bang like the standard kind of like", "speaker": "Ron Jackson" }, { "startSec": 2961.76296625, "endSec": 2968.21296625, "text": "alternative rock format and because you're kind of working within a story arc in the same way like film there's", "speaker": "Ron Jackson" }, { "startSec": 2968.21296625, "endSec": 2985.96296625, "text": "something Yeah, freeing right. by the constraints of a full film and it's probably is a pretty hard to ask like one of the big filmmakers to make a youtube short like i'm sure they can but it might be like just cosmically challenging if you're used to a certain type of canvas i don't know like different artists yeah", "speaker": "Ron Jackson" }, { "startSec": 2985.96296625, "endSec": 3002.02896625, "text": "Yeah, it's an entirely different medium. you yeah know like that's one of the things like we're kind of torn between all the time like we our bread and butter is long-form youtube content but in a weird way it's short-form music production so you know like we we do put the pressure on our artists but you know and then now we're already", "speaker": "Ron Jackson" }, { "startSec": 3002.69096625, "endSec": 3018.29096625, "text": "considering like all the time like do we make that transition from like our socials are just like basically short form chopped up versions of our long form but now we're seeing more and more people who are in the same space they're like really dedicating resources to doing something short form and", "speaker": "Ron Jackson" }, { "startSec": 3018.29096625, "endSec": 3035.14296625, "text": "Yeah, yeah, it's like tough you know because i like the long form there's part of me that like i just i want to sit with a thing for at least like I when I started out, these videos were 15 minutes and then I like kept pushing them like make them longer, make them longer.", "speaker": "Ron Jackson" }, { "startSec": 3035.14296625, "endSec": 3051.46696625, "text": "yeah And now we're up to 25 and our audience loves it. But I don't know if it's like. I'm curious. I'm curious to see what people who are fans of the show think. It seems like the ones who are commenting are like thankful that it's longer. I always wonder about the ones who aren't commenting or just clicking off,", "speaker": "Ron Jackson" }, { "startSec": 3051.46696625, "endSec": 3065.71696625, "text": "right you exactly know? exactly well i think that it's we're paradoxically like i think podcasts are a good example like there there are more three and a half hour podcasts now than i ever thought were possible like i sometimes feel short doing an hour-long show", "speaker": "Ron Jackson" }, { "startSec": 3066.5949662499997, "endSec": 3070.89496625, "text": "right yeah it's good it's it cool though i mean people yeah people want it i don't know", "speaker": "Ron Jackson" }, { "startSec": 3071.69496625, "endSec": 3087.79496625, "text": "and there's like a certain you know we're having a conversation right now and like i this isn't the first time i've done this but it's you know i don't do it all the time and there's always like a nervous like energy like oh what if he asked something that's i'm not going to be able to answer and i'm going to sound stupid and it's like", "speaker": "Ron Jackson" }, { "startSec": 3088.77096625, "endSec": 3107.97096625, "text": "yeah when you when you do these things it's like there's something special about the human interaction and like just not knowing and being okay with that and just being like just be yourself and i think it's important for artists to remember too it's like one of the things i like and what interests me most is like", "speaker": "Ron Jackson" }, { "startSec": 3108.51496625, "endSec": 3134.61496625, "text": "you know music used to be made on a pretty tight budget and a tight schedule you had to go to a studio and one of the beautiful things about modern music like you were saying before is like pro tools would like open the world for people to make music in their bedroom you know probably wouldn't have billy eilish either you know it's like all that stuff was done at home and um yeah i'm just i'm interested it's like one of those pendulum things you know", "speaker": "Ron Jackson" }, { "startSec": 3134.61496625, "endSec": 3141.97696625, "text": "Yeah. it's like Does art benefit more from restriction or? Is it a combination of both, you know?", "speaker": "Ron Jackson" }, { "startSec": 3142.12696625, "endSec": 3156.0769662499997, "text": "Yeah, probably yes to all of that, which is weird. But like, I know a lot of artist friends that never release anything because they have infinite possibility. And they would probably be better off in a situation like yours of like,", "speaker": "Ron Jackson" }, { "startSec": 3156.0769662499997, "endSec": 3165.87696625, "text": "Yeah. yo, we got a max Yeah. of 12 hours, let's get this done in two. Let's make some music. Come on, you know, put it out. And then there's other there's other artists that, you know, they might use it.", "speaker": "Ron Jackson" }, { "startSec": 3165.87696625, "endSec": 3192.1509662500002, "text": "to uh much of like a sketchbook but then again like all of that's different music and just like billy eilish is a good example because i don't think that music could have been made or invented in a studio it is bedroom pop because bedroom is part of the equation and then when they started getting bigger and recording in larger studios it just is a different genre now and it's still good and it's still great they're still very talented but it's like this is no longer bedroom pop this is", "speaker": "Ron Jackson" }, { "startSec": 3192.13096625, "endSec": 3199.93096625, "text": "is pop and that's okay but like venue has its own thing time has its own thing and pace has its own sound", "speaker": "Ron Jackson" }, { "startSec": 3200.73096625, "endSec": 3202.13096625, "text": "Yeah, that's a great point.", "speaker": "Ron Jackson" }, { "startSec": 3202.13096625, "endSec": 3214.03096625, "text": "thanks so this show uh is called love music more and at the end i always like to ask my guests the question ron why do you love music", "speaker": "Luke F. Walton" }, { "startSec": 3215.43096625, "endSec": 3250.34896625, "text": "That's a good question, man. I think the music that I'm attracted to. has changed over time I'm a sucker for like a good lyric but it used to be way more important to me than it is now like the artists and the music I respect the most are the people who are just willing to like ask a question and be okay without having an answer and I think in some ways that translates to the show as well it's like I like music that allows me to just sit with a feeling and", "speaker": "Ron Jackson" }, { "startSec": 3250.81896625, "endSec": 3279.1689662500003, "text": "just be okay with the fact that it addressed the feeling this is a super like vague answer i know i've listened to your show a couple times i know you always ask everyone that story like kind of was like trying to think of it even like walking up here i think you music is uniquely able to allow us to process things that words cannot and i i love music it can transport you to different times in your life it's almost like when you dream you know you process things", "speaker": "Ron Jackson" }, { "startSec": 3280.70696625, "endSec": 3306.15696625, "text": "in in certain parts of your mind that aren't engaged all the time and i think music can lead you to those parts of your mind even when you're awake and so i think about like some of the craziest times in my life the first thing i remember is the music i was listening to in those times you know so there's something very special that music does as an art form that i just", "speaker": "Ron Jackson" }, { "startSec": 3306.72296625, "endSec": 3311.92296625, "text": "I don't experience it the same way in other art forms. Music is incredibly powerful.", "speaker": "Ron Jackson" }, { "startSec": 3313.2509662499997, "endSec": 3320.45096625, "text": "That just waking up a different part of me that cannot be articulated as I'm revealing right now.", "speaker": "Ron Jackson" }, { "startSec": 3322.95096625, "endSec": 3327.80096625, "text": "one of my How's one of that for an answer? it's a great answer one of my friends always says circling the bullseye it's", "speaker": "Ron Jackson" }, { "startSec": 3327.80096625, "endSec": 3339.9029662499997, "text": "Yeah, dude, that's i like what I that was doing. yeah it's good um so where where can uh people get in touch where can they uh you know sign up and watch watch the videos and uh just kind of keep this Keep this rolling.", "speaker": "Ron Jackson" }, { "startSec": 3340.4029662499997, "endSec": 3354.85296625, "text": "Yeah, I mean, check out Musora, the YouTube page. We're on Instagram and every other social too. It's a great place to watch artists work through my favorite analogy is it's a musical escape room.", "speaker": "Ron Jackson" }, { "startSec": 3354.85296625, "endSec": 3365.425128412162, "text": "Cool. It's Yes, a good metaphor. yes. Watch artists just work, put themselves on the spot. I think it's beautiful. I've been so inspired sitting in the room watching people make art together.", "speaker": "Ron Jackson" }, { "startSec": 3365.425128412162, "endSec": 3395.43896625, "text": "And then of course, we are also so music education platform so we have an app where you can go learn anything you don't have to know a thing about the instrument to get started most people think we're pretty small we're a pretty big company we got about 150 people that work here now so it's like it's pretty cool a lot and and everyone's a musician our christmas parties are so badass everyone plays that's so good surrounded by music so uh yeah come be inspired by the youtube channel and then pick up an instrument because i think the world would be an awesome place", "speaker": "Ron Jackson" }, { "startSec": 3395.42696625, "endSec": 3398.62696625, "text": "Space of people did that. completely Yeah. agree completely agree well Cool, man.", "speaker": "Ron Jackson" }, { "startSec": 3398.62696625, "endSec": 3403.52696625, "text": "thank you so much for the conversation Ron really enjoyed it Thank you. That was a ton of fun. Yeah. Pleasure.", "speaker": "Ron Jackson" } ], "correctionsApplied": [] }