{
  "schemaVersion": "v1",
  "slug": "making-music-videos-on-unity-engine-with-max-horwich-live-from-the-void-pt-2",
  "title": "Making Music Videos on Unity Engine with Max Horwich (Live from the Void, Pt. 2)",
  "kind": "interview",
  "listenUrl": "https://podcasters.spotify.com/pod/show/lovemusicmore/episodes/Making-Music-Videos-on-Unity-Engine-with-Max-Horwich-Live-from-the-Void--Pt--2-e1dc836",
  "publishedAt": "2026-10-14",
  "source": {
    "provider": "openai",
    "model": "gpt-4o-transcribe-diarize",
    "normalizedSchema": "v1",
    "transcribedAt": "2026-06-10T00:21:37.659Z"
  },
  "paragraphs": [
    {
      "startSec": 0,
      "endSec": 22.22167919799499,
      "text": "Hey everybody, welcome back to the podcast. I am joined once again with Max, and we're going to talk some more about virtual reality and specifically a video that we're just releasing now, Live from the Void. This is the first part, we released a video previously last year, but this is the first part of kind of the sequential order of this large project that we've worked together.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 22.22167919799499,
      "endSec": 25.25,
      "text": "So welcome Max, good to have you back.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 25.716,
      "endSec": 27.066000000000003,
      "text": "Thank you. Nice",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 27.066000000000003,
      "endSec": 27.466,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 27.466,
      "endSec": 29.316000000000003,
      "text": "to be back. This is always a treat.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 29.416,
      "endSec": 39.116,
      "text": "Oh, for sure. Love chatting this stuff with you. Max is the director, producer, videographer, the",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 39.116,
      "endSec": 40.616,
      "text": "Yeah, whatever you call it.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 40.616,
      "endSec": 54.066,
      "text": "film crew, the creator of this kind of crazy journey that we put together. Why don't we just kind of start about like the inception of what this was, just in case anybody missed the first one and kind of go from there.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 54.644,
      "endSec": 60.593999999999994,
      "text": "Yeah, totally. Um, so it's funny, I was showing this video to some friends last night and sort",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 60.593999999999994,
      "endSec": 68.294,
      "text": "Uh of joking -huh. about how like this originally started out as a we were trying to make you a live video because",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 68.294,
      "endSec": 74.344,
      "text": "Yes. like you've never like there has never been a Scoobert Doobert concert before.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 74.344,
      "endSec": 87.30199999999999,
      "text": "Right. And we were sort of trying to cobble something together with you playing all the instruments as you do. um that would sort of represent like this is what this might look like live um",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 87.30199999999999,
      "endSec": 91.152,
      "text": "Yeah and i think to that end we failed spectacularly",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 91.152,
      "endSec": 93.402,
      "text": "We went way off the rails.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 93.402,
      "endSec": 108.452,
      "text": "this has nothing to do with any of that um but in the process of doing that um we we took this collection of songs that you recorded as a you know as what would be a live set",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 109.332,
      "endSec": 126.282,
      "text": "um and sort of built out a world around that that kind of starts with the song that we're going to be talking about today um in like a relatively straightforward like in what looks like an actual venue um in front of what looks like an actual audience exactly",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 126.282,
      "endSec": 129.632,
      "text": "So this is the video that was like the closest to the original concept.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 130.132,
      "endSec": 137.28199999999998,
      "text": "yeah and then we just sort of like it you know sort of descends into madness from there",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 137.94,
      "endSec": 162.09,
      "text": "um but yeah so the like we had sort of played around with different ways to do it to sort of like make this a visually compelling thing as well as like to go along with the music um and we you know the sort of out of the back and forth we kind of came to like",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 163.06,
      "endSec": 182.31,
      "text": "okay we need something that like looks good you know that you can like sit in front of a big screen and watch and it's good but it's something that also needs to like you need to be able to watch this for a minute on your phone and like it's a compelling piece of content there and you're not squinting to figure out what the hell is going on um",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 182.31,
      "endSec": 213.80612813370473,
      "text": "Exactly. and so we spent a lot of time sort of you know we sort of started with this conceit of like Okay, you're the front man, but you're also most of the backing musicians, everyone but the drummer, and so like all of the different musicians are going to be sort of on like TV screens that will play alongside you. So we sort of took that as our starting point.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 213.80612813370473,
      "endSec": 228.372,
      "text": "Um, and then we had, I had the videos for you playing each instrument and you playing, um, and you singing, um, and then it was sort of a matter of just like compositing that together into a space. um",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 228.372,
      "endSec": 234.322,
      "text": "Yes. and we tried a few different approaches and it didn't quite land and just",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 234.322,
      "endSec": 251.072,
      "text": "Particularly the TVs. So like one of the things we were trying to do to show like the difference between the front man and the backing musicians was instead of having everybody just in this space, you know, green screened in, we'd have the backing musicians on television sets and that proved to be a really funny challenge as we were trying to iterate through this thing.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 251.622,
      "endSec": 264.062,
      "text": "like getting everything to scale on like getting it to read you know You know, we tried sort of compositing together in Premiere and After Effects, which is kind of where you did all of the first rounds of videos that this was really inspired by.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 264.262,
      "endSec": 292.354,
      "text": "Mm-hmm. And then I sort of got to execute on this thing that I had been thinking about and hearing about for a while, which was using Unity as like a filmmaking engine. And this is, I guess for those that don't know, Unity is a piece of software that was originally designed to be a tool for video game making.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 292.354,
      "endSec": 313.258,
      "text": "It's like gotta I'll walk you through it a little bit with a little screen share, but yeah, it's like it's a game engine you can drop things into 2d or 3d space and then animate them and assign logic to it and you know all of the things that sort of go into the creation of a video game",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 314.004,
      "endSec": 335.004,
      "text": "And over time people started using realizing kind of all of the different other things that it can be used for and now it's like architect and engineers are doing like 3d rendering and a lot of people more and more and more people are using it just as like an animation engine.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 335.454,
      "endSec": 336.004,
      "text": "Mm-hmm.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 336.884,
      "endSec": 348.48400000000004,
      "text": "Like there is a there is a big I'm gonna look up his name because I always always always forget the name of the director The guy who did district 9. Do you remember this off the top of your head?",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 348.684,
      "endSec": 353.184,
      "text": "We talked about that either in this last podcast. I'm not sure. Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 354.784,
      "endSec": 362.582,
      "text": "Yeah, Neil Blomkamp I think that's how you pronounce it. And I will forget that again by the next podcast when I talk about this again.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 363.332,
      "endSec": 382.73199999999997,
      "text": "But they basically like gave him a copy of Unity and a bunch of assets and said like, give us a proof of concept that this can be a tool for filmmaking. And he did this like three part animated series called Adam, which is like awesome. Can't recommend it enough. Go Google that.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 382.73199999999997,
      "endSec": 412.194,
      "text": "um but it's this like sort of crazy science fiction like robot slaves in the desert just it's everything that you would expect from him um it's really awesome um and then i sort of like i took that as the sort of inspiration for like uh well if you can do that we you know how does that",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 413.012,
      "endSec": 421.662,
      "text": "How can we take that same sort of set of principles or techniques and like apply that to our weird thing?",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 422.312,
      "endSec": 442.836,
      "text": "Yes. And what came out of that was this live from the void video. where, you know, we start out in sort of a nightclub and you're on stage singing and then you're on all the TVs playing your instruments and then Bravo is on the TV in the back playing drums.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 442.836,
      "endSec": 473.166,
      "text": "The drummer. Yeah. But then, you know, there's... an audience there's like an actual like 3d models of people with animations attached to them sort of doing their grooving along to the music and there's like a light show in the back and sort of all of the you know all the night clubby kind of things um and what was amazing about it was like So one of the things that's so cool about Unity,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 473.316,
      "endSec": 479.266,
      "text": "and I'm like teaching a class on this right now, so I feel like I've given this spiel about a thousand times in the",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 479.266,
      "endSec": 494.666,
      "text": "last Oh week. awesome But the thing that I love about it, or one of the things that I love about it, is it's sort of got its own built-in like asset store where you can download.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 494.666,
      "endSec": 521.7239999999999,
      "text": "you know 3d models or animations or uh you know particle effects um whatever all of the things that you can use in this system you can get from this store um and some of them cost a bunch of money but many of them don't they have like a remarkable amount of just free stuff on there",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 522.228,
      "endSec": 543.242,
      "text": "uh that you can just kind of do what you want to do with um and so i think one of the only two things that i actually bought for this video was the set for the first song the first two songs um just sort of as a proof you know just lightly let's see if this works and",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 543.242,
      "endSec": 543.742,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 543.742,
      "endSec": 561.342,
      "text": "then started messing around with like drop the tvs in there put like a little video tech the tvs are all free 3d models put a little video texture on there played that in the space and then basically dropped a camera into the space because the camera is just one of the components you can control",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 562.42,
      "endSec": 569.3199999999999,
      "text": "You know like you would in a video game either as like a first-person shooter kind of thing or like the third person following you around",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 570.4699999999999,
      "endSec": 579.2199999999999,
      "text": "and I just you know pushed play and then walked around the space with the camera and screen recorded it and",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 579.2199999999999,
      "endSec": 614.6460000000001,
      "text": "Mm-hmm. had this like oh shit like this actually works Yes. like we can really we can do this and we can like we can set this up like it's a live show and we have a camera crew but without any of the like weird stressful you know, day of concert, law of jungle kind of shit that goes into filming a concert usually.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 614.8960000000001,
      "endSec": 635.4960000000001,
      "text": "oh and i am without all the cost like that's not something we could possibly afford and so we're we can't even afford to rent out a space so instead i mean a lot of these green screens it's funny like i i started for massive monsters literally doing what i'm doing right now these this zoom background i just turned it green and then keyed that out and that was my first green screen and then like",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 635.54,
      "endSec": 635.8399999999999,
      "text": "I didn't",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 635.8399999999999,
      "endSec": 636.04,
      "text": "for",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 636.04,
      "endSec": 636.1899999999999,
      "text": "realize that.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 636.1899999999999,
      "endSec": 637.89,
      "text": "this oh you didn't know that that's",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 637.89,
      "endSec": 638.24,
      "text": "Yeah,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 638.24,
      "endSec": 638.29,
      "text": "why",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 638.29,
      "endSec": 638.3399999999999,
      "text": "no,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 638.3399999999999,
      "endSec": 638.5899999999999,
      "text": "it's so glitchy",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 638.5899999999999,
      "endSec": 639.0899999999999,
      "text": "that's so cool.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 639.0899999999999,
      "endSec": 653.64,
      "text": "yeah yeah check it out again and like you'll see all this kind of weird stuff and i also thought it was like one of those like you're using the medium of the time it's 2020 we all just found out that you could do this and i'm like what if i just change it green and then started to key it out so i could put whatever i want thanks",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 653.64,
      "endSec": 654.9399999999999,
      "text": "Brilliant. Yeah, totally.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 654.9399999999999,
      "endSec": 661.24,
      "text": "um but then i so then i got a green screen for this specific project Live from the Void and it's funny because i feel like",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 662.1,
      "endSec": 684.85,
      "text": "as you see all the way up to the vocalist which i did last you see kind of the green screen quality evolve um some of the initial ones i did on my balcony which is not a big balcony and i'm sure that my neighbors they can literally see into my place were like what the hell is going on i don't care um like you'll see my hair is like flowing in the wind because i'm literally outside um",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 684.85,
      "endSec": 684.9,
      "text": "It's",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 684.9,
      "endSec": 685.3000000000001,
      "text": "and",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 685.3000000000001,
      "endSec": 686.0500000000001,
      "text": "just like the the quality",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 686.0500000000001,
      "endSec": 686.15,
      "text": "camera",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 686.15,
      "endSec": 686.2,
      "text": "of",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 686.2,
      "endSec": 686.4,
      "text": "evolves",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 686.4,
      "endSec": 686.5500000000001,
      "text": "stage,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 686.5500000000001,
      "endSec": 686.95,
      "text": "yeah",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 686.95,
      "endSec": 687.2,
      "text": "you know?",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 687.2,
      "endSec": 713.87,
      "text": "like the fan on and on stage exactly i thought it was hilarious it's like um but yeah like every component of this i thought was fun because it was kind of like we were failing up of like the green screen got slightly better and better the the way that things were rendering i think got better and better and then it was fun to see like the train come off the tracks where this first one that you'll see is as close to on the tracks as possible and then it just starts to teeter and dissolve and get",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 713.908,
      "endSec": 724.208,
      "text": "it weirder and weirder i think that's really fun and it's going to be a fun thing to like unveil over time to tell this story over the next few months and then eventually have people be able to watch the whole thing in total yeah",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 724.208,
      "endSec": 731.8580000000001,
      "text": "Very excited about it. Yeah. So like, should I like show some of how this came together?",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 731.8580000000001,
      "endSec": 731.908,
      "text": "yeah",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 731.908,
      "endSec": 732.308,
      "text": "All right.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 732.308,
      "endSec": 748.762,
      "text": "exactly so this is our first video podcast um so the reason why we're doing it in large part is so that we can take a look at what actually unity looks like this future Future of being able to do these budget music videos and do it in a fun compelling weird",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 749.94,
      "endSec": 760.94,
      "text": "virtual way it's fun too because this is like 3d that we're rendering into 2d environments so it's it's a fun like kind of straddling the two worlds before everybody has a 3d headset in their house yeah",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 760.94,
      "endSec": 766.8900000000001,
      "text": "Exactly. Do you want to drop a little bit of the video in here? Just",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 766.8900000000001,
      "endSec": 767.0400000000001,
      "text": "sure",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 767.0400000000001,
      "endSec": 769.3900000000001,
      "text": "as like a little sample before I start, you know,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 769.3900000000001,
      "endSec": 769.6400000000001,
      "text": "yeah",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 769.6400000000001,
      "endSec": 769.8900000000001,
      "text": "showing",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 769.8900000000001,
      "endSec": 771.69,
      "text": "that sounds great um yeah check",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 771.69,
      "endSec": 772.0400000000001,
      "text": "to the hood.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 772.0400000000001,
      "endSec": 787.2099999999999,
      "text": "out a little bit of um of the video that we're dropping now And then we'll come back and give a little behind the scenes. So here is a, I don't know, 40 second taste of creature comfort, the opening to Live from the Void.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 788.41,
      "endSec": 810.0300000000001,
      "text": "This is your second cleaning. Your video and audio heads will now be cleaned. This is a mono audio test. Stereo audio test. Guest right channel. Your video and audio heads are now cleaning.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 870.996,
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      "text": "Yeah. Um, the way that came together, well, let me do a little screen share. I'll start with, let's see, share screen, uh, Unity. There we go. And now, can you see this?",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 888.696,
      "endSec": 889.7959999999999,
      "text": "Yep, I got you.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 889.7959999999999,
      "endSec": 917.8641893491125,
      "text": "Excellent. So what we have here, I'll start with the scene video. So this is like what the world looks like usually you just have this big 3d grid and you can explore it And what I did here, I'm gonna zoom all the way in So we've got this 3d space with these you've got the people in it You've got the stage. You've got all the TVs you've got this light probe.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 917.8641893491125,
      "endSec": 929.804,
      "text": "The thing that really blew my mind was like This disco ball you actually see the reflections of the disco ball moving around the space as it as it spins And",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 929.804,
      "endSec": 930.554,
      "text": "That's so awesome.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 930.554,
      "endSec": 939.6666623376624,
      "text": "there's like let's see yeah mirror ball you can see over here in the hierarchy on the left Which is what I'm going through now.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 939.6666623376624,
      "endSec": 959.944,
      "text": "There's you know each item is in there but then it's got all these sort of child items under it so there's like the actual physical ball and then a point light pointed at it and then like the thing that's hanging from and then this and somewhere in there there's like an actual yeah the reflection probe which is attached to it",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 960.788,
      "endSec": 972.838,
      "text": "So this is just like the sort of 3D rendering of what is happening from the disco ball. You know, the same thing happens with these laser lights, like I",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 972.838,
      "endSec": 975.738,
      "text": "That's an incredible amount of just like stacked logic.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 976.338,
      "endSec": 988.538,
      "text": "know it's it's really incredible. And then the same thing with like these panels in the back, they've got like animations sort of attached to them. Let's see where do I find that I guess that's over here on.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1007.9579046666666,
      "endSec": 1028.6079046666666,
      "text": "It just kind of opened the box and it came like this like I sort of I turned some stuff on and off and moved it around and what I try to show you now is so this is the Unity Package Manager which is where like all of this stuff that I have saved on the store comes in. I'll load more.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1028.6079046666666,
      "endSec": 1053.4299046666667,
      "text": "um i forget what this one let's see what was this called um i've got all my stuff down here props sets so destroyed city little spoiler alert for some of the later videos yeah two games pbr stage equipment yeah okay so this one um so i guess it's probably under p i'll load another 100",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1055.4779046666667,
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      "text": "um yeah and this is all i mean all this stuff a lot of this we used for the videos yeah these folding chairs here that i used to like prop up the tv that the drummer's on because like it was sitting too low and",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1070.4779046666667,
      "endSec": 1070.9779046666667,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1070.9779046666667,
      "endSec": 1080.2779046666667,
      "text": "i really something about um having having this like antique tv propped",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1080.2779046666667,
      "endSec": 1080.6779046666668,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1080.6779046666668,
      "endSec": 1098.4079046666666,
      "text": "up on two folding chairs which is like already spoke to me um like kind of fit with the vibe of like yes this is like incredibly elaborate and put together but it's also janky as fuck and just kind of like shoehorned together and it's like how do we You",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1098.4079046666666,
      "endSec": 1098.6579046666666,
      "text": "Are",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1098.6579046666666,
      "endSec": 1098.7579046666667,
      "text": "know,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1098.7579046666667,
      "endSec": 1098.8579046666666,
      "text": "you",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1098.8579046666666,
      "endSec": 1098.9579046666668,
      "text": "yeah,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1098.9579046666668,
      "endSec": 1103.4079046666666,
      "text": "more into the TV area? I know that's kind of blocked by the singer.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1104.2579046666667,
      "endSec": 1106.6579046666666,
      "text": "so TVs, I've got a whole pack of them here.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1106.8079046666667,
      "endSec": 1107.2579046666667,
      "text": "Nice.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1108.0079046666667,
      "endSec": 1115.4579046666668,
      "text": "And they're all sort of grouped together. So TV drums. Yeah, so just sitting on top of that.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1115.7079046666668,
      "endSec": 1116.5079046666667,
      "text": "Oh, I love it.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1116.5079046666667,
      "endSec": 1117.1079046666666,
      "text": "On top of",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1117.1079046666666,
      "endSec": 1119.8079046666667,
      "text": "That was a TV that my grandpa recommended.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1119.8079046666667,
      "endSec": 1121.1579046666666,
      "text": "nice. Yeah,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1121.1579046666666,
      "endSec": 1121.5079046666667,
      "text": "My",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1121.5079046666667,
      "endSec": 1121.6079046666666,
      "text": "TV",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1121.6079046666666,
      "endSec": 1121.7579046666667,
      "text": "grandpa",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1121.7579046666667,
      "endSec": 1121.9079046666666,
      "text": "or stage",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1121.9079046666666,
      "endSec": 1122.4079046666666,
      "text": "said it equipment. was cool.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1122.4079046666666,
      "endSec": 1132.2839046666668,
      "text": "Here you go. so this is just like the the package as I downloaded it like it looks a lot like that and",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1132.2839046666668,
      "endSec": 1132.7339046666666,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1132.7339046666666,
      "endSec": 1160.0479046666667,
      "text": "you know pieces of it I sort of turned off some of it now so we sort of had something when we come back here later in the video there's sort of you know we have something to build to Right. The light-up dance floor and the flamethrowers and all that stuff. But, you know, you got the stop-making-sense vibe where you got to sort of start small and then build up to it.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1160.3979046666668,
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      "text": "Yeah, exactly. And we kind of structure this kind of like an inception kind of thing where you go in to these worlds and then come back out to reality.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1168.9979046666667,
      "endSec": 1199.2099046666667,
      "text": "Exactly. um and then as far as like the the sort of animation of the camera and like what you're seeing there um there's literally just uh here let's got this timeline down at the bottom and then just like a timeline object here where you know all of the animations for uh the characters around here but one of the things you can also see i'll switch over to game view so you can sort of i can scrub through and you can see what's going on",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1199.7339046666666,
      "endSec": 1221.1339046666667,
      "text": "um i basically set up a bunch of here i gotta lock this so it stays in place when i click through other stuff so i've got like all these different let's say one two three four five six seven eight nine ten like 10 or 11 different cameras um and then i drop them into the timeline",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1222.3259046666667,
      "endSec": 1245.8259046666667,
      "text": "and then you can do these sort of fades where it like interpolates between the two of them that like i've got a camera in the back of the house and then i've got a camera on the drums and the opening shot is just like fading from one camera to the other and it does that and then it cuts back here and then like zooms over to the guitar and then pans up to the keyboard and like all this crazy just like",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1247.2539046666666,
      "endSec": 1272.4659046666668,
      "text": "insane like you know lord of the rings kind of camera work but like like i wouldn't know how to do that with a with a real video camera and all of the money on planet earth but let alone get that shot figured out and then",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1272.4659046666668,
      "endSec": 1272.7159046666668,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1272.7159046666668,
      "endSec": 1295.6659046666668,
      "text": "have everyone nail their cues just right and like you know and the the singer actually does well that take and you know whatever whatever whatever um but with this it's all just so you know you build the whole thing on the back end and then you can cut it together however you want",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1296.4379046666668,
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      "text": "Mm And, -hmm. like, if I want him back to the sky and he's kind of, there's, like, kind of a weird thing happening with his jaw that's,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1305.3879046666666,
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      "text": "I like, super love it. creepy. Totally. And I think in the last song he's, like, even more glitched out and,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1312.1379046666666,
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      "text": "Yeah. like, his shoulders are, like, his legs are coming out of his shoulders and he's just sort of twitching in midair. It's real, real horror movie shit. But, you know, sort of played for laughs.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1324.4699046666667,
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      "text": "um and then it just keeps going um and it's a great one to start out with too because like the second song which we'll be putting out when are we putting out the next song",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1337.8199046666668,
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      "text": "I think that's March. I think it's early March because we're going to do the plan right now is to switch to a 360 video for early February and then back to. live videos three",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1350.8999046666668,
      "endSec": 1351.3999046666668,
      "text": "Right.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1351.3999046666668,
      "endSec": 1352.0499046666666,
      "text": "weeks ago",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1352.0499046666666,
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      "text": "I look forward to talking more about that one.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1354.2499046666667,
      "endSec": 1354.4499046666667,
      "text": "yes",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1354.4499046666667,
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      "text": "But yeah, like it's great because the first song is like less than two minutes long and then sort of segues directly into the second song and the second like first shot of the second song there's already sort of",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1369.5899046666668,
      "endSec": 1386.0399046666666,
      "text": "You know, in a sort of chill, low stakes kind of way, there's already this weird sort of psychedelic impossible stuff happening, just with like stuff moving around the stage in ways that doesn't quite make sense. And it just sort of like slowly turns the volume up on the absurdity.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1386.5399046666666,
      "endSec": 1387.3399046666668,
      "text": "Yeah, exactly.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1387.7399046666667,
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      "text": "But just to sort of... You know find an entry point into this kind of absurd world that we've built",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1398.2899046666666,
      "endSec": 1398.7399046666667,
      "text": "Mm-hmm.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1398.7399046666667,
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      "text": "we want something with like a little bit of the like You know very similitude to like just a normal ass concert",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1407.7979046666667,
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      "text": "yeah you gotta have that foil you have to have that thing i mean i talk about that like with music itself too is like when you're gonna get really weird on like a track i feel like in the flow of the record the the song before the one that gets really weird should ground you or like right before the section that's about to go way far out there is that's that moment of like you set the expectation before you break it",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1430.6979046666665,
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      "text": "Totally. And I think that... Yeah, I think we, you know, we spent a long time thinking about this and sort of building this concept before we figured out how to do it, let alone",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1447.0659046666667,
      "endSec": 1447.1659046666666,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1447.1659046666666,
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      "text": "even what we were doing. and i remember sort of going back and forth with you like the better part of a year ago now of this like sort of absurd fantastical storyboard for the whole thing and like how it's gonna build and how it's gonna develop and like all of the weird like and then this part gets crazy and then like sitting with it for a while and be like yeah this is awesome but like how",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1477.3339046666667,
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      "text": "i mean like i guess we can do this but how and then",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1481.3839046666667,
      "endSec": 1481.5839046666667,
      "text": "How",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1481.5839046666667,
      "endSec": 1481.8839046666667,
      "text": "like going",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1481.8839046666667,
      "endSec": 1481.9839046666666,
      "text": "are",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1481.9839046666666,
      "endSec": 1482.3839046666667,
      "text": "back exactly",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1482.3839046666667,
      "endSec": 1483.8839046666667,
      "text": "we going to put you on the back of a whale?",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1483.8839046666667,
      "endSec": 1493.3339046666667,
      "text": "and then going back and reading over the whole thing like i read through it again recently and",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1493.3339046666667,
      "endSec": 1493.8839046666667,
      "text": "Cool. Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1493.8839046666667,
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      "text": "it's like yeah i mean we we're like a few sentences off from like exactly what we set out to do with this amazing um So that's fun.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1506.3879046666666,
      "endSec": 1507.1379046666666,
      "text": "That is fun.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1507.4879046666667,
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      "text": "It's not, yeah, it is. And like, you know, I mentioned at the beginning, we sort of set out to make a live video. And, you know, in a certain respect failed.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1521.5988358407558,
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      "text": "But I think in another respect, like, I don't know, I think it there's sort of a sense of of place like it's playing with a sense of place in a way that like this project really does because like you know you're very much like a dude from san diego but sort of the more sort of the more it develops and the longer we go without ever doing anything any like actual live shows like you are from the internet",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1561.3019046666668,
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      "text": "Mm hmm. And so and like from the computer and so have like this is sort of, you know, in that regard, this is your hometown show like",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1573.7519046666666,
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      "text": "Yeah, right.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1574.9519046666667,
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      "text": "this is Exactly. this sort of absurd digital like kind of high tech, but kind of low tech fake world.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1587.2539046666666,
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      "text": "is the world like this is this is what birthed it all and this Yes. is what has like embraced it and so it makes sense there",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1596.8039046666668,
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      "text": "And I feel that on the audio side too, because I did play this all live. um and then but it's live into a computer without really hitting the air at all and i think that that creates this kind of almost like it's like it's like a board feed but even more so sense of intimacy but there are mistakes because it's live and it's real and there are moments where the whole groove speeds up and slows down in a way that it doesn't on on the record and and",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1626.6459046666669,
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      "text": "but then it's all routed into an impulse response reverb to create artificial air moving around and i feel like that just like doubles down exactly what you're saying where it's it's like uncanny valley territory of a live show exactly",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1642.2459046666668,
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      "text": "totally totally um which is i mean the uncanny valley is just sort of like the fucking playground for this project like it's all just like",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1653.8779046666668,
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      "text": "how i don't know it's very friendly and very approachable but just so damn weird um",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1662.5779046666667,
      "endSec": 1663.3279046666667,
      "text": "Ha, ha, ha, ha.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1663.3279046666667,
      "endSec": 1684.4539046666669,
      "text": "and like weird in a way that like you know not weird in an alienating way and definitely not weird for the sake of being weird um because like it kind of couldn't be any other way it just sort of like it all It's a very, I don't know, it's a holistic approach to the whole thing, but",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1684.4539046666669,
      "endSec": 1684.7539046666666,
      "text": "Totally.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1684.7539046666666,
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      "text": "that, yeah, it just, it feels like the right place to sort of debut the like live version of this.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1697.5039046666666,
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      "text": "And I do kind of value the fact that we've had... an opportunity to like pour more stuff into this creation because like fundamentally what we're doing is we're creating a character",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1708.7899046666666,
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      "text": "of which like it is inexorably tied to my actual background and personality and stuff like that but i do i feel that like even as a songwriter and as a producer and all this stuff like the more that i pour into this thing the more that it becomes this like distinct identity and this it's just like a weird psychological trick that i guess i'm playing on myself but just by nature of like always wearing this mask and like always you know",
      "speaker": "Luke F. Walton"
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    {
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      "text": "it just sets a tone that i can't break i can't not be that in this setting um like even beyonce talks about that like she's not beyonce at home like the sasha fierce thing it's like it's the exact same and the exact opposite at the same time of that concept yeah",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1752.9479046666668,
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      "text": "totally i mean that makes perfect sense and like i don't know i see that a lot and i think about that a lot like in the world of hip-hop especially and",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1762.3479046666666,
      "endSec": 1763.0979046666666,
      "text": "for sure for",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1763.0979046666666,
      "endSec": 1763.4979046666667,
      "text": "like why",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1763.4979046666667,
      "endSec": 1763.5979046666666,
      "text": "sure",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1763.5979046666666,
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      "text": "it's why everyone makes up their name and why like most of the rappers i've ever known have also been comic book nerds like this it's just it's a superhero thing you get to like put on your cape and then do this other",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1780.4859046666666,
      "endSec": 1780.5859046666667,
      "text": "i",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1780.5859046666667,
      "endSec": 1780.8359046666667,
      "text": "thing",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1780.8359046666667,
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      "text": "mean even like prince right like you know yeah it opens you up in a different way and i kind of think that it's fun that we've been pouring into it in such a virtual way because then it's like it's creating an identity that is fundamentally not real",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1798.0699046666668,
      "endSec": 1798.4699046666667,
      "text": "Right.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1799.3199046666668,
      "endSec": 1800.0699046666668,
      "text": "Compelling.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1800.2199046666667,
      "endSec": 1803.1199046666666,
      "text": "It's like, it's not real, but it's kind of hyper real.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1803.5699046666668,
      "endSec": 1803.8199046666668,
      "text": "Yeah,",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 1803.8199046666668,
      "endSec": 1804.1699046666668,
      "text": "Because",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1804.1699046666668,
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      "text": "yeah,",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1804.4199046666668,
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      "text": "like,",
      "speaker": "Max Horwich"
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      "startSec": 1804.4699046666667,
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      "text": "yeah.",
      "speaker": "Luke F. Walton"
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      "text": "you are very much like, I don't know, like, Scoobert Doobert is like, you know, it's not like this. it's not like an inversion of yourself or",
      "speaker": "Max Horwich"
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    {
      "startSec": 1820.8779046666668,
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      "text": "not at all",
      "speaker": "Luke F. Walton"
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      "startSec": 1821.5779046666667,
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      "text": "like",
      "speaker": "Max Horwich"
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      "text": "not at all that's why i'm saying it's not like the sasha fiercer prince thing where it's not like i'm assuming a new identity it's like almost just a more distilled version of the identity even like not even i wouldn't even necessarily go that far it's just like the artistic expression of something i already am i don't know that's part of it",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1837.9279046666666,
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      "text": "we're texting about this a little while ago and like something that i think i have thought about a lot is that just sort of the like",
      "speaker": "Max Horwich"
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    {
      "startSec": 1846.9339046666666,
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      "text": "the concept of like kind of performing your own identity on the internet and like how weird that is and how uncomfortable it can feel and",
      "speaker": "Max Horwich"
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    {
      "startSec": 1856.4839046666666,
      "endSec": 1857.0339046666668,
      "text": "Yeah. Yeah.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1857.0339046666668,
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      "text": "like one of the things especially like when you're like you know doing art or whatever you know making music trying to get your stuff out there there's this weird sort of um like supplicative voice that you have to take with the like",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1876.4699046666667,
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      "text": "hey guys check out my new single hey guys come to my show hey guys like and subscribe that like i it you know in my personal experience i've struggled with that a lot um it's something that i find very like emotionally difficult and i think that like",
      "speaker": "Max Horwich"
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    {
      "startSec": 1896.6299046666668,
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      "text": "The pandemic and the quarantine and sort of being away from everyone through everything but the internet for so long has",
      "speaker": "Max Horwich"
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    {
      "startSec": 1907.0299046666667,
      "endSec": 1907.6799046666665,
      "text": "Yeah, for",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1907.6799046666665,
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      "text": "like, I don't know if it's quite amplified it or like it's warped it in some very strange ways.",
      "speaker": "Max Horwich"
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    {
      "startSec": 1917.3799046666668,
      "endSec": 1917.4799046666667,
      "text": "sure.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1918.6799046666665,
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      "text": "And I think that just like... Being able, even something as simple as like, you know, a cloth mask and a fake name gives you enough distance from that performance of identity that like it doesn't feel so uncomfortable.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1940.3099046666666,
      "endSec": 1948.5599046666666,
      "text": "Yeah, I mean, it's like the first time I heard the concept personal branding, it was so hard for me to suss that.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1948.5599046666666,
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      "text": "that i like i wrote a song called coca-cola about it i wrote i wrote that song like a long ass time ago it was not a 2020 song that was like a 2014 song um but it was just so like because i the the context that i heard it at it was like my first job ever and there were people that were way older than i was working as part of that job i got pulled on just like friend of a friend hey you just graduated college we need a few more people",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1975.9259046666666,
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      "text": "and they were talking about personal branding they worked in tech this was um with google glass which i think is awesome in terms of the three lines",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1983.9259046666666,
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      "text": "Yeah,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1984.2259046666668,
      "endSec": 1984.3259046666667,
      "text": "for",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 1984.3259046666667,
      "endSec": 1984.4759046666668,
      "text": "it is",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 1984.4759046666668,
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      "text": "what we're doing 360 that's my first job um it's like very lucky i was just in venice as a venice dude and just went to the right places to drink or something i don't know but it worked out ended up there first job and everybody was sitting at a table talking about like because like they knew that the contract was going to wrap up as a contract position",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2011.3438093333334,
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      "text": "like how do i i'm gonna like rebrand but they were talking about their own identity and i don't know it's like it's like i guess that there are other practical examples of that like when people go to college it's like oh this is an opportunity to like fundamentally rebrand who i am um but it's it's a hard thing to i don't know to take to be that like",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2035.0878093333333,
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      "text": "it's uncomfortable to be that literal about it oh",
      "speaker": "Max Horwich"
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    {
      "startSec": 2038.5878093333333,
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      "text": "maybe yeah or but at the same time maybe it's honest i don't know it's",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2042.2878093333334,
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      "text": "totally",
      "speaker": "Max Horwich"
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    {
      "startSec": 2042.4378093333335,
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      "text": "just yeah",
      "speaker": "Luke F. Walton"
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    {
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      "text": "i mean like i you know it it's just sort of like i don't know in the same way that like thinking of anything as a brand is like kind of like you know we sure like coca-cola totally like",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2060.1758093333333,
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      "text": "but you know at a certain point when it becomes like a thing that you have an emotional connection with even a band you know like",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2067.1758093333333,
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      "text": "Mm-hmm. Yeah.",
      "speaker": "Luke F. Walton"
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    {
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      "text": "i don't really think of the bands that i like as brands like i know that you know there's an argument to be made that way but like you know it's it's like uh you know this is the language of it's just a It's weird to apply the language of consumerism to.",
      "speaker": "Max Horwich"
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    {
      "startSec": 2091.6718093333334,
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      "text": "all of these other things that like you like to imagine exist outside of that on some level but",
      "speaker": "Max Horwich"
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    {
      "startSec": 2099.3058093333334,
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      "text": "Yeah.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2099.8058093333334,
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      "text": "also not you",
      "speaker": "Max Horwich"
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    {
      "startSec": 2101.255809333333,
      "endSec": 2101.3058093333334,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2101.3058093333334,
      "endSec": 2102.4058093333333,
      "text": "know it's it's oh",
      "speaker": "Max Horwich"
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    {
      "startSec": 2102.4058093333333,
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      "text": "It's a, sorry, I got my alarm going off because I'm going to be on the radio on 91X. That was to remind me to tune in to hear myself, which I'm very stoked about. But I'm with you. And like one of the first bands that I was in that actually had a manager. he every meeting be like this is not a band this is a brand and thinking he was like being so clever but it just never sat right because",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2125.2798093333336,
      "endSec": 2125.7798093333336,
      "text": "Right.",
      "speaker": "Max Horwich"
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    {
      "startSec": 2125.7798093333336,
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      "text": "it's it's like a very cart before the horse kind of thing that like it is and it isn't and both of those things need to kind of exist at the same time in the same way like you can have a personal identity and a brand that you're like projecting out to the world on linkedin but the second that that starts to seep into the way that you project yourself to like your spouse and your mom that's when it gets",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2144.3998093333335,
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      "text": "super weird to me and that's what i wrote the song about was like this these like forces that on their own are not necessarily good or bad but it's like when they exceed their bounds then they start to like really warp the human identity",
      "speaker": "Luke F. Walton"
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      "text": "Totally. And like, I don't know, I mean, to that end, like, you know, I do have like a you know we all have like a persona or whatever",
      "speaker": "Max Horwich"
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    {
      "startSec": 2170.5138093333335,
      "endSec": 2171.1138093333334,
      "text": "For sure.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2171.1138093333334,
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      "text": "that you've Absolutely. showed every you know and I act differently around you know my boss than I do around my mom than I do around my girlfriend or whatever but like they're all sort of part of the same picture And like, it's just when you start, like I definitely like I know, I know me and I know sort of how to read my own lines or whatever. It's",
      "speaker": "Max Horwich"
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    {
      "startSec": 2198.505809333333,
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      "text": "Mm-hmm.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2199.1058093333336,
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      "text": "really. I don't know. I don't even remember how we got onto this topic anymore. I feel like I went down the rabbit",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2206.313809333333,
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      "text": "hole no",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2206.5138093333335,
      "endSec": 2206.7638093333335,
      "text": "a bit.",
      "speaker": "Max Horwich"
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    {
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      "text": "it's fun this it ties into what i'm trying to write about about in my new record koan like the two two main things that are fascinating me right now or three one is like flattening yourself like taking the infinite and turning it two-dimensional find that fascinating especially especially with celebrity because then like you really really get like flattened into the tabloid and that is who you are like kanye west",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2228.3678093333333,
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      "text": "West he isn't he is like a fascinating person because he is very hard to flatten and",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2234.5178093333334,
      "endSec": 2235.1678093333335,
      "text": "Right on.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2235.1678093333335,
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      "text": "then when you do he looks awful yeah",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2237.7678093333334,
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      "text": "And one of the things that I like to circle back on what I was saying a couple of minutes ago about the rappers and the fake names, like the fact that he is one of the only ones who just uses his real name.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2250.8638093333334,
      "endSec": 2251.2638093333335,
      "text": "Huh.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2251.2638093333335,
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      "text": "Like,",
      "speaker": "Max Horwich"
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    {
      "startSec": 2251.4138093333336,
      "endSec": 2251.7638093333335,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2251.7638093333335,
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      "text": "he is only performing himself. And that, I",
      "speaker": "Max Horwich"
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    {
      "startSec": 2257.813809333333,
      "endSec": 2258.313809333333,
      "text": "Huh.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2258.313809333333,
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      "text": "don't",
      "speaker": "Max Horwich"
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    {
      "startSec": 2258.6638093333336,
      "endSec": 2258.8638093333334,
      "text": "That's",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2258.8638093333334,
      "endSec": 2259.4638093333333,
      "text": "know. I interesting. mean,",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2259.5138093333335,
      "endSec": 2260.5138093333335,
      "text": "That's an interesting point.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2260.5138093333335,
      "endSec": 2264.4138093333336,
      "text": "he, he's, I don't know, the man has a fascinating brain.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2264.563809333333,
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      "text": "Yeah. two more two more things so the flattening the um the fact that we are impermanent and not just in terms of um impermanence of like like death but impermanence in terms of like on a day-to-day version of yourself like by nature of being infinite there will not be like there will be cognitive dissonance at every turn and what do you do with that information usually it's ignore it but i'm trying to like",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2292.0478093333336,
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      "text": "i don't know that's one of the things that i'm trying to like dig into in the record and then the third thing is interdependence how much we actually require we're like the lack of true independence that any of us actually have will ever have or have ever had",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2305.7478093333334,
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      "text": "Yeah, it's cool. point two reminds me of it was like i was visiting my family over the weekend and got into some like very late night talk about my brother's been going down this rabbit hole with quantum computers lately he's",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2323.6638093333336,
      "endSec": 2324.0138093333335,
      "text": "Cool.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2324.0138093333335,
      "endSec": 2328.5138093333335,
      "text": "just like this shit's interesting i want to learn everything i can wrap my head around about this which",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2328.5138093333335,
      "endSec": 2328.7638093333335,
      "text": "Yes.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2328.7638093333335,
      "endSec": 2339.8898093333332,
      "text": "is like not that much because that shit is really really confusing um but this sort of idea that like you you know when something is like in a quantum you know it it's",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2339.8898093333332,
      "endSec": 2340.3898093333332,
      "text": "Quantum",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2340.3898093333332,
      "endSec": 2340.489809333333,
      "text": "kind",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2340.489809333333,
      "endSec": 2340.5398093333333,
      "text": "state",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2340.5398093333333,
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      "text": "of good everywhere and as soon as you point at you know it's like the bee is buzzing around the tree and if you take a picture of the bee you just see it in that one place and then you immediately like cease to understand where the bee is because he's not in that one place he's all these he's everywhere um and yeah how that just sort of spins out to like everything and the",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2366.6398093333332,
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      "text": "You know, they're sort of trying to figure out how to turn that into a piece of hardware and a piece of code, which is",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2371.8898093333332,
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      "text": "uh",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2372.1398093333332,
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      "text": "not",
      "speaker": "Max Horwich"
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    {
      "startSec": 2372.2398093333336,
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      "text": "-huh but",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2372.6898093333334,
      "endSec": 2379.6398093333332,
      "text": "something I am smart enough to get my head around. But, yeah.",
      "speaker": "Max Horwich"
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    {
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      "text": "i yeah i love i don't know that's that's part of the reason why i like what we're doing with virtual reality and like space building all that kind of stuff is it's a very interesting place to grapple with",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2389.9038093333334,
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      "text": "not just the technology but also like these ideas of like we're creating this this meme of self putting it into this place that is like uncomfortably familiar and unfamiliar at the same time with things like a guy's jaw sticking out the side of his face",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2405.9038093333334,
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      "text": "Totally.",
      "speaker": "Max Horwich"
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    {
      "startSec": 2406.1038093333336,
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      "text": "and i just feel like in like letting that's like letting the medium walk the walk of what we're saying like on this like broader philosophical or intellectual kind of thing of like you what it means to be alive right now i don't even like",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2423.4178093333335,
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      "text": "whoa i",
      "speaker": "Max Horwich"
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    {
      "startSec": 2423.717809333333,
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      "text": "man like this is just a void video but it's like that's that's that's the reason why i find it so fun to work on together yeah",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2431.0178093333334,
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      "text": "mean totally and that's like the thing is like i don't know being alive right now is very confusing um in a way that i mean i haven't been alive for that long but i feel like it's in many ways more confusing now than it has been",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2445.7438093333335,
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      "text": "i",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2445.7438093333335,
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      "text": "I've",
      "speaker": "Max Horwich"
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    {
      "startSec": 2445.9438093333333,
      "endSec": 2446.0438093333332,
      "text": "think",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2446.0438093333332,
      "endSec": 2452.0438093333332,
      "text": "said many points in the past and I don't know what do you do with that",
      "speaker": "Max Horwich"
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    {
      "startSec": 2452.4938093333335,
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      "text": "well you're having to grapple with an information age and like what does information mean and it means that like the the fundamental questions that have like plagued humanity since it's like inception are just more apparent by the day and then you look at yourself and there's",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2472.8478093333333,
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      "text": "like there used to be a thing with mirrors like one of the sacred jewels of japan is is a mirror and like there was there was like a wow i can see myself level of like that was groundbreaking now you're able to like virtually recreate yourself how like just this and this the span between those two things is like 2 000 years Not even. It's like a thousand years.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2503.1889521904764,
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      "text": "So that's that alone, just like from a whatever collective consciousness thing is dizzying.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2512.1778093333332,
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      "text": "Yeah, it is. And it's only, I mean, you know, 200 years ago, less than 200 years ago, like a painting would go on tour. And",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2524.815809333333,
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      "text": "Yeah,",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2525.1658093333335,
      "endSec": 2525.4158093333335,
      "text": "let everyone",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2525.4158093333335,
      "endSec": 2525.815809333333,
      "text": "yeah,",
      "speaker": "Luke F. Walton"
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      "text": "go see this one painting because that was like the one time they get to see art and",
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      "text": "and then I saw I saw a I saw a picture, the most zoomed in picture that is theoretically possible of the electron. Just the electron. And it was like it was like what you're saying it was a cloud.",
      "speaker": "Luke F. Walton"
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      "startSec": 2548.239809333333,
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      "text": "Yeah, right.",
      "speaker": "Max Horwich"
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    {
      "startSec": 2548.9398093333334,
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      "text": "It was not an individual thing in one individual space. It was simultaneously in several different spaces.",
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    {
      "startSec": 2556.8898093333332,
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      "text": "Yeah, that's, you know. It's",
      "speaker": "Max Horwich"
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    {
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      "text": "like",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2561.9058093333333,
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      "text": "a lot to like, you know, if I",
      "speaker": "Max Horwich"
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    {
      "startSec": 2563.6558093333333,
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      "text": "playing sorry",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2564.605809333333,
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      "text": "Cool",
      "speaker": "Max Horwich"
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    {
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      "text": "i'm playing dungeons i've been playing dungeons and dragons and um this this one campaign that we just did it was like we're just like normal people on basically earth like fighting around and suddenly get transported by a wizard onto a different plane and there are like mountains floating in the sky like surrounded by fire and the ground is the ceiling and depending on like which way you think gravity changes and all this kind of stuff the first thing that you do",
      "speaker": "Luke F. Walton"
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    {
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      "text": "do is you roll a wisdom saving throw of course my character failed because he's an idiot and he basically spends the next like hour and a half of the campaign just throwing up and it's like sometimes i feel like that man",
      "speaker": "Luke F. Walton"
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      "text": "Yeah, I mean, it's like, I don't know, in many ways that seems like the only response that really makes sense is just like debilitating nausea from how intense and overwhelming and confusing it all is. Um,",
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    {
      "startSec": 2617.4878093333336,
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      "text": "Yeah, yeah,",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2617.9878093333336,
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      "text": "you know, my, my boss doesn't have much use for that, but like, you",
      "speaker": "Max Horwich"
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    {
      "startSec": 2623.2378093333336,
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      "text": "yeah.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2623.2878093333334,
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      "text": "know, so I guess I gotta like pull it together and pretend like it's a you know this is this is fine meme you know",
      "speaker": "Max Horwich"
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      "text": "yeah right but i i do think like i don't know i think that there are two paths and we're going to probably you know like like you know the the train um the train problem in philosophy",
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      "startSec": 2644.2338093333333,
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      "text": "yeah",
      "speaker": "Max Horwich"
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      "startSec": 2644.3838093333334,
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      "text": "and the the best answer is to do cross rail um uh drifting so you end up like having both things happen at the same time you kill the people and uh don't stop the train um from falling off the cliff uh",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2660.1518093333334,
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      "text": "Yeah",
      "speaker": "Max Horwich"
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    {
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      "text": "it feels like that we have been so like binary everything that we've done especially in western civilization of like there is there's a logical framework all this technology is built on that logical framework there's a one or a zero and then we're talking quantum we're talking all these different things they like introduce the concept",
      "speaker": "Luke F. Walton"
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    {
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      "text": "except of both at the same time and i think that that's the way to free ourselves from like the existential dread is like being able to find peace in being in a permanent and not independent not flat or static infinite individual and then being able to like tease out the sense of",
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    {
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      "text": "individuality from that too or like the things that divide us and make us distinct in a lot of ways I think are the things that make all of this so overwhelming to exist in.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2714.8978093333335,
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      "text": "Right. yeah yeah",
      "speaker": "Max Horwich"
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    {
      "startSec": 2716.6898093333334,
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      "text": "Yeah.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2717.1398093333332,
      "endSec": 2717.4398093333334,
      "text": "right",
      "speaker": "Max Horwich"
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    {
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      "text": "Trying to make music like that. Trying to make music to do that, but in the stupidest possible way.",
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    {
      "startSec": 2723.239809333333,
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      "text": "yeah because like you know it's also that's the other thing is like and one of the things that i really appreciate about this project is it it's very easy to i don't know kind of like disappear up your own ass about some of this stuff",
      "speaker": "Max Horwich"
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    {
      "startSec": 2741.5898093333335,
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      "text": "Absolutely.",
      "speaker": "Luke F. Walton"
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    {
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      "text": "But like,",
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    {
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      "text": "or to think that I'm right because like",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2746.6338093333334,
      "endSec": 2746.7838093333335,
      "text": "right.",
      "speaker": "Max Horwich"
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    {
      "startSec": 2746.7838093333335,
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      "text": "the what I'm fundamentally trying to say is I will never be right or I'll never understand anything I'm going to get better at a few very limited tasks and then I'll die and most of what I do won't matter by most people's metrics but I'm questioning the metrics like",
      "speaker": "Luke F. Walton"
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      "text": "what like oh my goal of life is to be remembered after i die by who for how long like",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2771.1738093333333,
      "endSec": 2771.5738093333334,
      "text": "Right.",
      "speaker": "Max Horwich"
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    {
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      "text": "at what point does that become fulfilling you know that that's the kind of music that i want to make like i'm an idiot the fact that that song did well made me so happy to have a song that's like self-reclaiming my own inadequacy uh",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2787.5738093333334,
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      "text": "Yeah.",
      "speaker": "Max Horwich"
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    {
      "startSec": 2788.3238093333334,
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      "text": "that's it yeah",
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      "startSec": 2789.9738093333335,
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      "text": "But, you know, and... and the irony is that i don't know like self-negating a little bit it's like oh this is the one that everyone this is the one that catches on that like people glom onto i'm like i don't know there's something there's something about that like self-deprecation that like i don't know it becomes like a self-defeating prophecy or something like that",
      "speaker": "Max Horwich"
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      "startSec": 2816.2038093333335,
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      "text": "Yeah, yeah, that is so weird and I yeah i i think that like that that's the best way to feel humbled like i'm writing a song we were just talking about it right now about uh before the pod about um like imposter syndrome i was like i was like when i'm writing a song about a topic like that i'll go online and i'll like look at like you know medical research or things to like try to like really soak in like what how how are these things described because obviously i feel it they're like what is the collective feeling of how to go through this i read that 70 of people",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2845.6478093333335,
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      "text": "feel imposter syndrome 70 yeah% yeah",
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    {
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      "text": "I'm surprised it's that low. That's a good point, too. Like, I don't know. I, yeah, it's like nobody knows what they're doing.",
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    {
      "startSec": 2859.6478093333335,
      "endSec": 2864.1478093333335,
      "text": "it's terrifying and freeing you know at the same time you know",
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      "text": "And, like, the more convinced someone is that they do know what they're doing, the less inclined I kind of am to trust them. Like,",
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    {
      "startSec": 2873.4398093333334,
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      "text": "Mm",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2873.5398093333333,
      "endSec": 2873.7898093333333,
      "text": "I",
      "speaker": "Max Horwich"
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    {
      "startSec": 2873.7898093333333,
      "endSec": 2874.4898093333336,
      "text": "-hmm. Yeah.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2874.4898093333336,
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      "text": "mean, like, I know what I'm doing with, like, there are, like, four and a half things that I'm, like, pretty good at. And, like, outside of that, I just, like, I will not pretend to have any clue about anything.",
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    {
      "startSec": 2892.0798093333333,
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      "text": "Yeah.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2892.0798093333333,
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      "text": "um and you know some people are maybe good at as many as a dozen things and like god bless them but like um sort of outside of the it's when people sort of claim to have the you know the grander wisdom or the one weird trick or the however",
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    {
      "startSec": 2911.6798093333337,
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      "text": "Yeah.",
      "speaker": "Luke F. Walton"
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    {
      "startSec": 2912.1298093333335,
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      "text": "you know finite number of rules to live your life by Like, it's when it starts to, that's when it starts to break down.",
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    {
      "startSec": 2925.4238093333333,
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      "text": "I agree. And that's when it starts to reveal, like it's very Socratic, right? Like starts to reveal the, like in the preaching, you reveal your own lack of understanding too.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2938.4238093333333,
      "endSec": 2938.9738093333335,
      "text": "Right.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2939.373809333333,
      "endSec": 2943.8458093333334,
      "text": "So yeah, well with that, that is a podcast about Everything.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2943.8458093333334,
      "endSec": 2945.3458093333334,
      "text": "That is the meaning",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2945.3458093333334,
      "endSec": 2950.9458093333333,
      "text": "of life and making a minute and a half long video in unity.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2951.3458093333334,
      "endSec": 2957.5458093333336,
      "text": "Nailed it. Only took us an hour to get through talking about a 100 second video",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2959.9198093333334,
      "endSec": 2962.7698093333333,
      "text": "Oh, thank you, Max, for coming on the pod.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2962.8198093333335,
      "endSec": 2964.0698093333335,
      "text": "We got to do this again more.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2964.0698093333335,
      "endSec": 2979.0198093333333,
      "text": "Oh, it was a pleasure. Mysteries unpacked. And thank you for tuning in. If you guys want to see more things, go to scoobertdoobert.pizza for all the links and hit us up there. Let us know why we're totally off base and then we",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2979.0198093333333,
      "endSec": 2979.3198093333335,
      "text": "We",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2979.3198093333335,
      "endSec": 2979.3698093333333,
      "text": "can",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2979.3698093333333,
      "endSec": 2979.4698093333336,
      "text": "are.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2979.4698093333336,
      "endSec": 2981.3198093333335,
      "text": "come on the pod and lecture us.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2981.4698093333336,
      "endSec": 2982.2198093333336,
      "text": "Oh, yeah.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2982.2698093333333,
      "endSec": 2984.3198093333335,
      "text": "This is not a one-way medium.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2985.0198093333333,
      "endSec": 2989.2658093333334,
      "text": "Come put us in our place. Fucking morons.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2989.2658093333334,
      "endSec": 2990.2658093333334,
      "text": "I'm sure Sam will.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2990.2658093333334,
      "endSec": 2991.3658093333333,
      "text": "Yeah, we got it.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2991.4658093333333,
      "endSec": 2991.7658093333334,
      "text": "Yeah.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2991.7658093333334,
      "endSec": 2993.565809333333,
      "text": "Sam, get on here, man.",
      "speaker": "Max Horwich"
    },
    {
      "startSec": 2995.6158093333333,
      "endSec": 2997.0158093333334,
      "text": "All right, man. Talk to you later.",
      "speaker": "Luke F. Walton"
    },
    {
      "startSec": 2997.315809333333,
      "endSec": 2997.7658093333334,
      "text": "Later.",
      "speaker": "Max Horwich"
    }
  ],
  "correctionsApplied": []
}
